A lack of con­sumer con­fi­dence

Yorkshire Post - Business - - BUSINESS -

SAFESTYLE’S CEO Steve Birm­ing­ham has said con­sumer con­fi­dence is not as high as it should be.

“A lot of re­tail­ers on the high street are re­fer­ring to the lack of con­sumer con­fi­dence. Our hav­ing a higher ticket price has ex­ac­er­bated it,” he said.

Asked when there will be an up­turn, Mr Birm­ing­ham said: “We think the re­place­ment cy­cle has ex­tended. If we get bet­ter news on in­fla­tion, wage growth and the econ­omy and hous­ing trans­ac­tions in­crease, I be­lieve we’ll see a pick-up in our in­dus­try.

“We are not sat here ac­cept­ing ev­ery­thing in the in­dus­try. We have a num­ber of strate­gic ini­tia­tives.”

The group has taken ac­tion to re­duce its cost base.

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