A lack of consumer confidence
SAFESTYLE’S CEO Steve Birmingham has said consumer confidence is not as high as it should be.
“A lot of retailers on the high street are referring to the lack of consumer confidence. Our having a higher ticket price has exacerbated it,” he said.
Asked when there will be an upturn, Mr Birmingham said: “We think the replacement cycle has extended. If we get better news on inflation, wage growth and the economy and housing transactions increase, I believe we’ll see a pick-up in our industry.
“We are not sat here accepting everything in the industry. We have a number of strategic initiatives.”
The group has taken action to reduce its cost base.