Aber­field se­cures work with CPP Group

Yorkshire Post - Business - - BUSINESS / NEWS - Grace Ham­mond NEWS RE­PORTER @york­shire­post

Aber­field Com­mu­ni­ca­tions has been ap­pointed by CPP Group to de­liver a ma­jor pub­lic re­la­tions (PR) cam­paign.

Leeds-based Aber­field will be sup­port­ing CPP Group with its cor­po­rate and fi­nan­cial PR.

It will also be sup­port­ing the new busi­ness team as CPP Group re-en­ters the UK market, which will in­volve an­nounc­ing key prod­uct launches and part­ner­ships.

Sharon John­son, global head of com­mu­ni­ca­tions at CPP Group, said: “Aber­field’s in-depth au­di­ence anal­y­sis, which iden­ti­fied a gap in the market that CPP Group could dom­i­nate from a comms per­spec­tive, re­ally im­pressed us.

“We wanted to work with a part­ner that would have the abil­ity to help us share our global suc­cess and roadmap, and Aber­field demon­strated a clear un­der­stand­ing of this.

“We were also keen to en­gage with a lo­cal agency that shares sim­i­lar be­liefs and val­ues and it was clear from the out­set that Aber­field are a great fit for us.

“We’re re­ally ex­cited to be work­ing with the Aber­field team as we move onto the next phase of our am­bi­tious growth plans.”

Tim Downs, di­rec­tor at Aber­field Com­mu­ni­ca­tions, added: “We are join­ing the CPP Group team at such an ex­cit­ing time, es­pe­cially as the busi­ness re-en­ters the UK market.

“We will fo­cus on com­mu­ni­cat­ing the CPP Group story, al­low­ing us to de­liver an in­no­va­tive com­mu­ni­ca­tions mix that will dif­fer­en­ti­ate CPP Group from its com­peti­tors, while also build­ing trust in the brand.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.