Aberfield secures work with CPP Group
Aberfield Communications has been appointed by CPP Group to deliver a major public relations (PR) campaign.
Leeds-based Aberfield will be supporting CPP Group with its corporate and financial PR.
It will also be supporting the new business team as CPP Group re-enters the UK market, which will involve announcing key product launches and partnerships.
Sharon Johnson, global head of communications at CPP Group, said: “Aberfield’s in-depth audience analysis, which identified a gap in the market that CPP Group could dominate from a comms perspective, really impressed us.
“We wanted to work with a partner that would have the ability to help us share our global success and roadmap, and Aberfield demonstrated a clear understanding of this.
“We were also keen to engage with a local agency that shares similar beliefs and values and it was clear from the outset that Aberfield are a great fit for us.
“We’re really excited to be working with the Aberfield team as we move onto the next phase of our ambitious growth plans.”
Tim Downs, director at Aberfield Communications, added: “We are joining the CPP Group team at such an exciting time, especially as the business re-enters the UK market.
“We will focus on communicating the CPP Group story, allowing us to deliver an innovative communications mix that will differentiate CPP Group from its competitors, while also building trust in the brand.”