En­tre­pre­neur step­ping from phones to the jew­ellery sec­tor.

Yorkshire Post - Business - - FRONT PAGE - Ros Snow­don CITY EDI­TOR @RosSnow­donYPN

Au­to­mo­tive en­tre­pre­neur An­drew Cope has in­vested a six-fig­ure sum in a tech­nol­ogy de­vel­op­ment com­pany that uses ar­ti­fi­cial in­tel­li­gence to in­crease knowl­edge re­ten­tion and im­prove skills.

Har­ro­gate-based firm In­tu­itive Learn­ing is led by the ex­pe­ri­enced man­age­ment team of Jonny Jerome, Mike Rout­ledge and Evan Ritchie.

Mr Jerome and Mr Rout­ledge have built and sold tech­nol­ogy com­pa­nies be­fore and Mr Ritchie has pre­vi­ously headed up IT Teams for both Zenith Ve­hi­cles and FMG.

Com­ment­ing on the in­vest­ment, Mr Cope said: “Jonny, Mike and Evan are vet­er­ans of the fleet in­dus­try who bring a keen eye to us­ing the lat­est tech­nol­ogy to solve busi­ness prob­lems.

“The train­ing and skills sec­tor is ripe for dis­rup­tion with large HR bud­gets of­ten thrown at com­plex com­pli­ance is­sues with very lit­tle track­ing around en­gage­ment and un­der­stand­ing.”

The com­pany has launched its Cog­nito plat­form into the au­to­mo­tive sec­tor and al­ready counts large dealer groups and fleet op­er­a­tors amongst its cus­tomers. Mr Jerome, com­mer­cial direc­tor at In­tu­itive Learn­ing, said: “An­drew brings an un­ri­valled knowl­edge of the au­to­mo­tive sec­tor and a keen un­der­stand­ing of the power of tech­nol­ogy to trans­form a busi­ness.

“Peo­ple learn in dif­fer­ent ways and live pres­sured lives that mean they of­ten fail to com­plete or truly com­pre­hend train­ing de­liv­ered in the work­place.

“As a re­sult, large sums are wasted on train­ing with­out any true mea­sure­ment of its im­pact, and com­pa­nies suf­fer from poorly trained staff.”

Cog­nito uses dig­i­tal tech­nol­ogy with ar­ti­fi­cial in­tel­li­gence (AI) that al­lows users to learn when and where they want on a de­vice of their choice.

The sys­tem can re­place tra­di­tional learn­ing man­age­ment plat­forms or work in tan­dem with them to boost re­sults.

AN­DREW COPE:‘The train­ing and skills sec­tor is ripe for dis­rup­tion.’

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