JEWELLERY ALCHEMY TO CREATE NAME
■ The name Pugata is an amalgamation of the periodic table letters for gold (Au), silver (Ag) and platinum (Pt).
■ “If you scramble the letters from the three chemical elements, you come up with Pugata,” Mohsin Hazi said.
■ “And it rolled off your tongue,” Zak Patel added.
■ Mr Patel said his O2 franchise Talk Direct was doing “very well” despite a downturn on the high street.
■ He added that company had to be innovative in order to get customers through the door.
“It keeps us on our toes,” the entrepreneur said.
■ Mr Patel wants Pugata to be viewed in the same light as Swiss watches.