Yorkshire Post - Business - - NEWS / BUSINESS -

■ The name Pu­gata is an amal­ga­ma­tion of the pe­ri­odic ta­ble let­ters for gold (Au), sil­ver (Ag) and plat­inum (Pt).

■ “If you scram­ble the let­ters from the three chem­i­cal el­e­ments, you come up with Pu­gata,” Mohsin Hazi said.

■ “And it rolled off your tongue,” Zak Pa­tel added.

■ Mr Pa­tel said his O2 fran­chise Talk Di­rect was do­ing “very well” de­spite a down­turn on the high street.

■ He added that com­pany had to be in­no­va­tive in or­der to get cus­tomers through the door.

“It keeps us on our toes,” the en­tre­pre­neur said.

■ Mr Pa­tel wants Pu­gata to be viewed in the same light as Swiss watches.

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