Home elec­tron­ics maker Gorenje joins Hisense brand fam­ily

Yorkshire Post - Business - - BUSINESS / NEWS -

Gorenje, the global home elec­tron­ics man­u­fac­turer, has joined the Hisense fam­ily of con­sumer elec­tron­ics brands.

The Gorenje brand will con­tinue to op­er­ate in the UK, with both sales and sup­port con­tin­u­ing.

The deal will see Hisense UK as­sume con­trol of Gorenje’s UK op­er­a­tions and lo­gis­tics, as well as launch­ing new prod­ucts to the mar­ket.

While the Gorenje brand will con­tinue to be avail­able in the UK, a new range of Hisense cook­ing prod­ucts will be in­tro­duced in the UK as a re­sult of Gorenje join­ing the group.

Ovens, hobs, hoods and dish­wash­ers are due to be re­leased in 2019, along­side re­frig­er­a­tors and wash­ing ma­chines.

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