‘Whether you voted re­main or leave – it is now ir­rel­e­vant. We are where we are.’

Yorkshire Post - Business - - FRONT PAGE - Rashmi Dubé

Wel­come 2019 and all that it has to of­fer! The New Year. Just ut­ter­ing those very words one feels full of hope, dreams and am­bi­tion. It says I can start again, I can cre­ate some­thing new, forge ahead with a busi­ness, prod­uct, and ser­vice or im­prove what the busi­ness is cur­rently do­ing and cre­ate new op­por­tu­ni­ties.

Suc­cess is yours to be had and is for the tak­ing. This is just as true of in­di­vid­u­als as it is of cor­po­rates. We all want some form of change or goal at­tain­ment. So, in to­day’s world where the global lan­guage is trade, com­merce, con­sumers and fi­nance, cou­pled with po­lit­i­cal and so­cial un­rest why should we be sur­prised that the United King­dom is un­der­go­ing its own 2019 New Year’s res­o­lu­tion or goal set­ting on the global stage?

More im­por­tantly what should be in ev­ery busi­ness plan this year be­cause of Brexit and is York­shire’s voice be­ing heard at home by pol­i­cy­mak­ers?

The UK’s 2019 cur­rent am­bi­tion is to reposition it­self not only in Europe but also in the wider world. Well how is that re­ally go­ing to hap­pen? Much like any other cor­po­rate or brand there has to be a seller but also a buyer. The ques­tion is what is the UK sell­ing? Or is the ques­tion what does the UK think it has to sell? In part we have al­ways been heav­ily re­liant upon our brand be­ing the world leader, the voice in Europe. But is there any mileage to be at­tained in think­ing in these terms for any cur­rent value in our ‘brand’?

The ques­tion we face is very sim­i­lar to those cur­rently fac­ing the big brands such as Ap­ple and some re­tail­ers such as Marks and Spencer’s and Deben­hams. Re­cently the press re­ported a 9 per cent stock plunge in Ap­ple. Ques­tions are be­ing asked as to whether Ap­ple is liv­ing on past in­ven­tions. What has it cre­ated that is new?

Or should we have a deeper con­cern given that Ap­ple has re­cently lost China – the world’s se­cond biggest econ­omy. Ap­ple’s com­pe­ti­tion is an app called WeChat. The thing is if Ap­ple is wear­ing rose tinted glasses and be­lieves its ‘brand’ will sur­vive any­thing de­spite the ev­i­dence sug­gest­ing oth­er­wise, is that what the UK (via the politi­cians) is do­ing? Maybe what is re­quired is that as busi­nesses we need to de­velop a voice by join­ing forces and ask­ing what does Brexit mean to us – what are the im­pli­ca­tions. Who is the voice for the busi­ness?

Not all busi­ness have the same needs or re­quire­ments. For ex­am­ple a start-up or a busi­ness un­der five years or less than

£2m turnover will have dif­fer­ing re­quire­ments. How­ever, there are some fun­da­men­tals that we can­not ig­nore no mat­ter what size the busi­ness.

The way York­shire busi­nesses can forge a voice is by com­ing to­gether with all busi­nesses and with other or­gan­i­sa­tions such as the In­sti­tute of Di­rec­tors and help be a voice for York­shire busi­ness – we can only be stronger to­gether as one unit. There is very lit­tle power in just one or­gan­i­sa­tion or in­di­vid­ual.

Pres­i­dent Obama said “… the na­ture of hu­man dy­nam­ics does not change from level to level ... the way power works at ev­ery level whether at the United Na­tions or in your neigh­bour­hood, is, do you have a com­mu­nity that stands be­hind what you stand for… and if you do you will have more power and if you don’t you won’t.”

At home we are in trou­ble al­ready with­out adding an­other layer of Brexit to the equa­tion. Whether you voted re­main or leave – it is now ir­rel­e­vant. We are where we are and as a busi­ness owner I would ask: As a busi­ness how are you look­ing to reposition your­self? The clock is tick­ing

(at the time of writ­ing 87 days 21 hours 2 min­utes 53 sec­onds), this is no time at all.

Points to con­sider for your 2019 busi­ness plan – they may not all ap­ply to your busi­ness di­rectly but con­sider if they im­pact your cus­tomers/clients. If the an­swer is yes they will there­fore im­pact your busi­ness.

Bor­der is­sues:

In terms of tran­sit to you or your cus­tomers. In re­spect of man­u­fac­tur­ing con­sider where re­place­ment parts or en­gi­neers come from.

Sources of fi­nance:

EU fi­nance is likely to cease which will im­pact on cer­tain sec­tors

Sup­ply chain:

This may be af­fected by tar­iff and coun­try of ori­gin re­quire­ments iden­ti­fi­ca­tion.

Com­mer­cial is­sues:

Such as cur­rency changes costs, pric­ing cost and avail­abil­ity of cer­tain sup­plies/goods may change sub­stan­tially.

Tar­iffs:

Im­porters and ex­porters may need to have mea­sures in place to com­ply with ad­di­tional ad­min­is­tra­tion and to pay ad­di­tional tar­iffs.

Pe­riod of reg­u­la­tory and le­gal un­cer­tainty:

New UK reg­u­la­tions are likely to re­place EU law and bring into ef­fect fu­ture trade ar­range­ments. Le­gal un­cer­tainty is likely up to 2021 and pos­si­bly be­yond.

The best prac­tice is forge ahead with your plans but en­sure you take into ac­count the UK’s New Year’s goal.

PIC­TURE: KEVIN FRAYER /GETTY IM­AGES

CORE VAL­UES:Ques­tions are be­ing asked as to whether Ap­ple is liv­ing on past in­ven­tions.

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