Ted Baker sees jump in Christ­mas sales

Yorkshire Post - Business - - BUSINESS / NEWS - Is­mail Mulla BUSI­NESS RE­PORTER @Is­mailMulla

Fash­ion brand Ted Baker has seen its Christ­mas sales jump de­spite al­le­ga­tions against its founder and chal­lenges on the high street.

Ted Baker said re­tail sales in­creased by 12.2 per cent over the five weeks to Jan­uary 5. E-com­merce sales, which ac­count for about a quar­ter of re­tail per­for­mance, were up 18.7 per cent.

Act­ing chief ex­ec­u­tive Lind­say Page said: “The Ted Baker brand has de­liv­ered a good per­for­mance across both our stores and e-com­merce busi­ness, de­spite the con­tin­u­ing chal­leng­ing ex­ter­nal trad­ing con­di­tions across our mar­kets.

“This re­sult again re­flects the strength of the brand and the qual­ity of our col­lec­tions.

“I would like to take this op­por­tu­nity to thank our teams for their out­stand­ing en­thu­si­asm, skill and com­mit­ment through­out this key pe­riod and our global part­ners for their con­tin­ued sup­port.”

It comes amid an on­go­ing in­ves­ti­ga­tion into the con­duct of Ted Baker’s founder and sus­pended boss, Ray Kelvin, who was ac­cused of ha­rass­ment in the work­place last year. The com­pany said an in­de­pen­dent in­ves­ti­ga­tion, led by law firm Her­bert Smith Free­hills, is “pro­gress­ing” and a fur­ther up­date will be given in due course.

Ted Baker has also had to con­tend with de­clin­ing con­sumer con­fi­dence in sev­eral mar­kets and the fall­out from House of Fraser’s col­lapse in the UK.

In Oc­to­ber, the brand re­vealed that its prof­its had been hit by the de­part­ment store’s ad­min­is­tra­tion in Au­gust, and that trad­ing at its con­ces­sions in the stores had been poor.

Wayne Brown, an an­a­lyst at Liberum, said the lat­est num­bers rep­re­sented “a strong re­sult con­sid­er­ing the mar­ket back­drop”.

“The group’s flex­i­ble re­tail model and strong propo­si­tion clearly drove strong traf­fic on­line as well as foot­fall dy­nam­ics over this pe­riod,” he added.

LEAP:Ted Baker en­joyed good sales news de­spite al­le­ga­tions against its founder.

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