Di­rec­tor who leads dig­i­tal rev­o­lu­tion in ru­ral set­ting

Sarah Comer­ford, Client Ser­vices Di­rec­tor, Pur­ple Cre­ative Stu­dio.

Yorkshire Post - Business - - BUSINESS / NEWS -

An­noy­ingly I know, I am a morn­ing per­son.

I wake up about 6.15am be­fore my alarm and I nor­mally do the mil­len­nial thing of reach­ing for my phone and hav­ing a scroll through In­sta­gram.

Once up I like to pot­ter around the gar­den with a brew, wa­ter my plants, have a snug­gle with my pooch and then get ready for the day.

De­spite be­ing up for hours, there is al­ways a last-minute dash to get out the door.

I am lucky that I only live five min­utes away from the of­fice and I love the fact that I don’t need to bat­tle with a daily com­mute.

I am the client ser­vices di­rec­tor for Pur­ple Cre­ative Stu­dio and we are based on the stun­ning Zet­land Es­tates, a pri­vate es­tate just out­side of Rich­mond which is beau­ti­ful in all sea­sons.

In sum­mer you can eat lunch al­fresco and at the mo­ment there are so many Spring lambs bounc­ing around that I am con­stantly dis­tracted by them.

Pur­ple Cre­ative Stu­dio is a dig­i­tal agency that spe­cialises in web­site de­sign, graphic de­sign and dig­i­tal mar­ket­ing.

I have been here now for just un­der six years and my role and re­spon­si­bil­i­ties have changed dra­mat­i­cally dur­ing that time.

I am ex­tremely grate­ful that my ca­reer jour­ney has been in­cred­i­bly eclec­tic. I have worked at a num­ber of dif­fer­ent places and each one has given me valu­able skills which I use each and ev­ery day.

I get into the of­fice at 8 am and I like to spend the first part of my day work­ing on emails that have come in overnight and sched­ul­ing work for the up­com­ing day.

I also have a quick look at so­cial me­dia to see what is trend­ing, what peo­ple are tweet­ing about and I have a look at the en­gage­ment on the so­cial me­dia ac­counts that we man­age.

Al­though we are a dig­i­tal agency based in ru­ral York­shire we have clients across the UK in­clud­ing Lon­don, Sur­rey and of course, lots in beau­ti­ful York­shire. The beauty of be­ing in the dig­i­tal sec­tor is that you can work wher­ever there is in­ter­net and we can and do work with peo­ple all over the coun­try.

No two days are ever the same but I nor­mally have a num­ber of meet­ings with clients, ei­ther to dis­cuss cur­rent or new web work or meet to dis­cuss dig­i­tal mar­ket­ing.

I can have these meet­ings in the of­fice, or of­ten I need to jump in the car and roam around the Dales to meet with clients on their premises. I also spend a lot of time talk­ing to clients, whether that be on email or over the phone, but each day re­ally is in­cred­i­bly dif­fer­ent.

The way that peo­ple mar­ket their busi­nesses is rapidly chang­ing, there are so many tools out there now that need to be utilised, whether that be a web­site, an email data­base or so­cial me­dia chan­nels. The in­dus­try is chang­ing so fast, with new al­go­rithms and trends emerg­ing all of the time.

My main goal is al­ways to help peo­ple un­der­stand the in­dus­try so they are not bam­boo­zled with jar­gon, from there we can make in­formed de­ci­sions to­gether.

I have re­cently been run­ning work­shops with Coven­try Univer­sity, which is some­thing I am in­cred­i­bly proud of, I am pas­sion­ate about dig­i­tal mar­ket­ing and be­ing able to share that knowl­edge with lo­cal busi­nesses is re­ally re­ward­ing.

An­other part of my role is look­ing for new busi­ness. I at­tend lots of great net­work­ing events and I en­joy meet­ing po­ten­tial new clients, I find that all new web projects are best dis­cussed with a cup of tea so that I can fully un­der­stand the project be­fore we quote for it.

We of­fer two dif­fer­ent web ser­vices, a tem­plate ser­vice for those want­ing some­thing smaller and then a be­spoke ser­vice, which is where we look at web­sites that the client loves and loathes, talk about the user jour­ney and then cre­ate a be­spoke de­sign based on that re­search.

I love it when a client sees the de­sign for the first time.

Some peo­ple can get quite emo­tional see­ing their thoughts and ideas laid out in a de­sign, es­pe­cially if it is a new busi­ness ven­ture.

When I get home, I try to steer clear of screens. I moved up to York­shire eight years ago from Shrop­shire and al­though I know I will never be a true York­shire na­tive, the beauty of the county still af­ter eight years can take my breath away.

I love grab­bing the dog and wan­der­ing down to Easby Abbey or Round Howe for some fresh air, a dose of per­spec­tive and a bit of head space.

The in­dus­try is chang­ing so fast, with new trends emerg­ing all of the time.

SARAH COMER­FORD: The beauty of the county can still take my breath away.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.