China full of east­ern prom­ise for Bent­ley

Bent­ley sir? Yes, with wings on, please. Fred­eric Manby in­tro­duces the Chi­nese take­away for the wealthy.

Yorkshire Post - Motoring - - FRONT PAGE -

MA­HARA­JAS were renowned for their fleets of Roll­sRoyces, of­ten adapted as shoot­ing plat­forms for big game hunt­ing.

Mean­while, their ten­ants lived in sub­servient poverty.

To­day, it is the Chi­nese who are dis­play­ing the trap­pings of cap­i­tal­ism in a coun­try where the ma­jor­ity are stum­bling along un­der the crum­bling yoke of com­mu­nism.

Good on Bent­ley, then, for feed­ing this hunger for avarice with a be­spoke pair of limos. The Con­ti­nen­tal Fly­ing Spur Speed China and the Con­ti­nen­tal GT De­sign Se­ries China are glit­ter­ing at the 2010 Auto China Show, in Bei­jing.

China is Bent­ley’s third largest mar­ket. It now has nine deal­ers and last year sold 421 cars. Four more shops open this year.

What does the Chi­nese fat cat want in his Bent­ley? Well, Bent­ley is of­fer­ing orange metal­lic paint for this first time – and more use of con­trast­ing colour de­tails in the cabin, in­clud­ing orange for the stitch­ing.

“These cars will be fur­ther dis­tin­guished by some sub­tle ex­te­rior and in­te­rior ‘De­sign Se­ries China’ mo­tifs. These in­clude an ex­te­rior wing badge, tread­plate and name badge po­si­tioned on the cen­tre con­sole – all bear­ing the De­sign Se­ries China sig­na­ture,” re­ports Bent­ley. Did it say sub­tle? The Fly­ing Spur Speed China, based on the world’s fastest saloon car, is fit­ted with an ex­haust which has been made qui­eter and sus­pen­sion which is more com­fort­able “which em­pha­sises the car’s su­pe­rior ride qual­ity for both driver and pas­sen­gers”, notes Bent­ley. I think we could do with that in the York­shire Dales, too.

Other swanky bits for China in­clude a dis­play case for the ig­ni­tion key, maybe for pride of place in the jade-rich dis­play case.

Geoff Dowd­ing, Re­gional Di­rec­tor, Asia and Mid­dle East, com­ments: “Bent­ley has a long and proud tra­di­tion of cre­at­ing ex­clu­sive cars de­signed to meet the styling and driv­ing tastes of our cus­tomers, wher­ever in the world they might be.

“De­signed and of­fered ex­clu­sively for our cus­tomers in China, these spe­cialedi­tion Bent­leys show­case our styling and en­gi­neer­ing teams’ abil­i­ties and also un­der­line our de­sire to cre­ate cars for this in­flu­en­tial mar­ket.”

IN DE­MAND: Bent­ley’s Con­ti­nen­tal GT De­sign Se­ries China.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.