Ford sales drive that beat the bus any day

Yorkshire Post - Motoring - - NEWS HOT STUFF AS RENAULT POSTS NEW SPEED RECORD -

FORD’S ar­chiv­ist, John Nevill, has had a busier time than usual sort­ing through Ford’s photo al­bum to find 52 im­ages which re­flect 100 years since Ford made its first ve­hi­cle in Bri­tain.

This col­umn has fea­tured some of the more per­ti­nent of­fer­ings and this week presents an iconic model and a mem­o­rable pro­mo­tion. It il­lus­trates the sim­plic­ity of mar­ket­ing in the 1930s and its per­sua­sive pow­ers.

We see a smart cou­ple and their chil­dren wait­ing at a bus stop as the fu­ture drives by. Ford ad­ver­tis­ing em­pha­sised af­ford­abil­ity.

And never was that more true than in 1935 when Ford be­came the only man­u­fac­turer to of­fer a full­size four-seater saloon for £100.

Overnight, a new Ford car came within the reach of many peo­ple, and the £100 Model Y is cred­ited with help­ing to turn the for­tunes of Ford Da­gen­ham.

Ford has been top­ping UK car sales for decades but is be­ing pressed for supremacy by Vaux­hall.

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