Ford sales drive that beat the bus any day
FORD’S archivist, John Nevill, has had a busier time than usual sorting through Ford’s photo album to find 52 images which reflect 100 years since Ford made its first vehicle in Britain.
This column has featured some of the more pertinent offerings and this week presents an iconic model and a memorable promotion. It illustrates the simplicity of marketing in the 1930s and its persuasive powers.
We see a smart couple and their children waiting at a bus stop as the future drives by. Ford advertising emphasised affordability.
And never was that more true than in 1935 when Ford became the only manufacturer to offer a fullsize four-seater saloon for £100.
Overnight, a new Ford car came within the reach of many people, and the £100 Model Y is credited with helping to turn the fortunes of Ford Dagenham.
Ford has been topping UK car sales for decades but is being pressed for supremacy by Vauxhall.