What women really want... a new Ford Fiesta
THE new Ford Fiesta powered by the award-winning 1.0 litre EcoBoost engine has been named the overall 2013 Women’s World Car of the Year and Women’s World Car of the Year Economy Car.
The all-female panel of 18 motoring writers placed it ahead of shortlisted finalists that included the Audi Allroad, the Range Rover and the Porsche Boxster S, assessing every car for safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-ofdriving and environmental footprint.
One of the big pluses for the Fiesta was the Ford MyKey which allows parents to upset their teenage children still further by setting limits on what they can do in the car. They can’t stop them getting into the back seat but they can restrict the speed at which they can drive, set maximum revs and reduce the volume on the stereo.
Causing less domestic friction is the 1.0litre EcoBoost engine – International Engine of the Year 2012 and 2013 – which delivers 122bhp while producing 99g/km CO2.
“It was clear from the outset that the new Fiesta 1.0litre EcoBoost had struck a chord with our panel of female motoring experts,” said Women’s World Car of the Year chief judge, Sandy Myhre of New Zealand.
WINNER: The new Ford Fiesta.