Compact and confident Ignis is right car at the right price
SUZUKI HAS a swagger at the moment – and rightly so. Noone can hold a candle to this brand when it comes to the two most important motoring currencies: value and style.
Swift, Celerio and new Vitara are helping a brand once best known for motorcycles to become one of the rising stars of the car world.
Swift began it a decade ago with a car which tried – and succeeded – to be a cut-price MINI. Almost as cheeky as the premium hatch, but a lot cheaper.
And the flourish has continued. No wonder Suzuki had its best ever year last year when it sold more than 38,000 models, its best ever result.
Now here comes quite possibly the best new Suzuki since the revamped Swift of 2005.
This is Ignis. It is a compact crossover and Suzuki maintain that it is a car without any proper rivals. Making such a car is a brave move – after all, if it’s such a good idea why isn’t everyone else building a similar cut-price compact crossover?
But Suzuki is a company with confidence and it seems that Ignis is the right car at the right moment. There are better compact crossovers but they cost thousands more. There isn’t a better compact crossover for the money.
So, will Ignis help the Suzuki bandwagon to carry on rolling? Itshoulddo.Ittakesthebrand into a new market and should attract new customers.
It means Suzuki has doubled its UK sales in five years and is just outside the top 20.
Suzuki hope to sell 6,000 Ignis models a year. Standard equipment is comprehensive and the SZ3 model includes six airbags, air conditioning, DAB radio with Bluetooth, 15in wheels, body coloured door mirrors, front electric windows and five-seat capacity.
If you want to pay more, Ignis is available with SHVS (Smart Hybrid Vehicle by Suzuki) which lowers CO2 emissions to 97g/km and also offers ALLGRIP ‘AUTO’ four-wheeldrive on the SZ5 model.
It is a lightweight car with good economy and performance. It also has a decent boot and a quirkiness which will appeal. And from just under £10,000, it is very well priced.
LEADING THE WAY: Suzuki’s new Ignis is a compact crossover at a price point that leaves it without any obvious rivals.