Caterham sales hit a new high at home and abroad
THE CATERHAM car company has posted record sales for 2016. The company has sold more than 600 Caterham Sevens in the last 12 months.
That figure is the highest 12-month sales result for Caterham since 1996. More than half (55 per cent) of cars were sold to UK customers, with 45 per cent exported.
The increase in sales has been supported by further growth in Caterham’s UK dealer network, while expansion of the model range has also had a positive impact.
In 2016, the new Seven 310 and Seven Sprint models were unveiled. The retro-soaked Sprint in particular proved hugely popular, with all 60 examples – representing 10 per cent of the year’s total sales – being sold within one week of the car being launched at the Goodwood Revival in September.
Despite the UK’s decision to leave the EU in June, Caterham’s export sales remained consistently strong, with over 100 Sevens hitting French roads alone and over 60 Sevens unleashed in Japan.
CEO Graham MacDonald said: “Brexit’s impact on our business has been negligible. Export customers may have benefited in the short-term due to the weaker pound but, when you look at the markets, the UK and other territories have not faltered.”
Caterham Chief Commercial Officer, David Ridley, said:
“This milestone shows exactly what we’ve achieved.
“Over the last 12 months, we’ve worked hard to expand our UK dealer network, had the 620R immortalised in LEGO and seen the 310 model become an instant favourite.
“We’re keen to continue this momentum in 2017 as we celebrate 60 years of the Seven.”