Cater­ham sales hit a new high at home and abroad

Yorkshire Post - Motoring - - MOTORING NEWS -

THE CATER­HAM car com­pany has posted record sales for 2016. The com­pany has sold more than 600 Cater­ham Sevens in the last 12 months.

That fig­ure is the high­est 12-month sales re­sult for Cater­ham since 1996. More than half (55 per cent) of cars were sold to UK cus­tomers, with 45 per cent ex­ported.

The in­crease in sales has been sup­ported by fur­ther growth in Cater­ham’s UK dealer net­work, while ex­pan­sion of the model range has also had a pos­i­tive im­pact.

In 2016, the new Seven 310 and Seven Sprint mod­els were un­veiled. The retro-soaked Sprint in par­tic­u­lar proved hugely pop­u­lar, with all 60 ex­am­ples – rep­re­sent­ing 10 per cent of the year’s to­tal sales – be­ing sold within one week of the car be­ing launched at the Good­wood Re­vival in Septem­ber.

De­spite the UK’s de­ci­sion to leave the EU in June, Cater­ham’s ex­port sales re­mained con­sis­tently strong, with over 100 Sevens hit­ting French roads alone and over 60 Sevens un­leashed in Ja­pan.

CEO Graham Mac­Don­ald said: “Brexit’s im­pact on our busi­ness has been neg­li­gi­ble. Ex­port cus­tomers may have ben­e­fited in the short-term due to the weaker pound but, when you look at the mar­kets, the UK and other ter­ri­to­ries have not fal­tered.”

Cater­ham Chief Com­mer­cial Of­fi­cer, David Ri­d­ley, said:

“This mile­stone shows ex­actly what we’ve achieved.

“Over the last 12 months, we’ve worked hard to ex­pand our UK dealer net­work, had the 620R im­mor­talised in LEGO and seen the 310 model be­come an in­stant favourite.

“We’re keen to con­tinue this mo­men­tum in 2017 as we cel­e­brate 60 years of the Seven.”

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