Hatch to the future as small car packs in the tech
FIESTA IS still as young and fresh as it was when it first appeared 40 years ago but it is a more hi-tech creation these days.
Priced from £12,715 for a Fiesta Style, the range continues through Zetec and Titanium to high-tech B&O PLAY series, luxury Vignale and sporty ST-Line models available later.
It has the most driver assistance technologies and connectivity features ever in a volume small car in Europe, as part of the most comprehensive line-up of variants in Fiesta’s 40-year history.
It is the first Ford to deliver an enhanced version of PreCollision Assist with Pedestrian Detection that can detect people who are in or near the road ahead, or who may cross the vehicle’s path, using light from the Fiesta’s headlights at night.
Also offered for the first time on Fiesta is Ford’s Active Park Assist with Perpendicular Parking, which helps drivers find suitable spaces and park hands-free, both nose-to-tail and side-by-side with other cars.
The Ford Fiesta first went on sale in 1976 and quickly became known as the ‘first British supermini’.
In the first three years of its production, Ford sold a million examples and it wasn’t until 1980 that the Fiesta faced serious competition in the form of the Austin Metro. Over the past 40 years Ford has sold a total of 4.33 million Fiestas in Britain.
“Our next generation Fiesta ST is true to the philosophy of delivering cutting-edge technology to enhance every facet of the responsive Ford Performance chassis and powertrain,” said Joe Bakaj, vice president, Product Development, Ford of Europe.