Hatch to the fu­ture as small car packs in the tech

Yorkshire Post - Motoring - - MOTORING NEWS -

FI­ESTA IS still as young and fresh as it was when it first ap­peared 40 years ago but it is a more hi-tech cre­ation th­ese days.

Priced from £12,715 for a Fi­esta Style, the range con­tin­ues through Zetec and Ti­ta­nium to high-tech B&O PLAY se­ries, lux­ury Vig­nale and sporty ST-Line mod­els avail­able later.

It has the most driver as­sis­tance tech­nolo­gies and con­nec­tiv­ity fea­tures ever in a vol­ume small car in Europe, as part of the most com­pre­hen­sive line-up of vari­ants in Fi­esta’s 40-year his­tory.

It is the first Ford to de­liver an en­hanced ver­sion of PreCol­li­sion As­sist with Pedes­trian De­tec­tion that can de­tect peo­ple who are in or near the road ahead, or who may cross the ve­hi­cle’s path, us­ing light from the Fi­esta’s head­lights at night.

Also of­fered for the first time on Fi­esta is Ford’s Ac­tive Park As­sist with Per­pen­dic­u­lar Park­ing, which helps driv­ers find suit­able spa­ces and park hands-free, both nose-to-tail and side-by-side with other cars.

The Ford Fi­esta first went on sale in 1976 and quickly be­came known as the ‘first Bri­tish su­per­mini’.

In the first three years of its pro­duc­tion, Ford sold a mil­lion ex­am­ples and it wasn’t un­til 1980 that the Fi­esta faced se­ri­ous com­pe­ti­tion in the form of the Austin Metro. Over the past 40 years Ford has sold a to­tal of 4.33 mil­lion Fi­es­tas in Bri­tain.

“Our next gen­er­a­tion Fi­esta ST is true to the phi­los­o­phy of de­liv­er­ing cut­ting-edge tech­nol­ogy to en­hance ev­ery facet of the re­spon­sive Ford Per­for­mance chas­sis and pow­er­train,” said Joe Bakaj, vice pres­i­dent, Prod­uct Devel­op­ment, Ford of Europe.

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