Yorkshire Post - Property

Will estate agents survive the Artificial Intelligen­ce era?

- Tim Waring PRIME RESIDENTIA­L GSC GRAYS Tim Waring FRICS. Prime Residentia­l, GSC Grays 01423 590500

I suspect most estate agents across Yorkshire are being asked on a regular basis for their views on the housing market.

The recent prediction­s in Property Post summarised the views of many, namely that the spring selling season has arrived with gusto, inflation is dropping, and hopefully mortgage rates will do likewise.

So many feel we are back to normal, especially given the market rollercoas­ter since this time four years ago when we were all in the midst of the first Covid lockdown.

I was therefore taken off guard recently when asked by a potential client if I thought AI would affect the residentia­l property world and might it ultimately lead to the demise of the estate agency industry.

Not the normal question an agent expects to be asked when pitching for a lovely country house in North Yorkshire which might be best described as elegantly tired.

Having noticed his question had come as a surprise, he did at least give me chance to consider my response whilst explaining the benefits of having recently sold a substantia­l interest in an IT business, and how he expected AI would impact on everyone’s lives as much as, if not more, than Messrs Gates and Jobs.

We both agreed the internet has created significan­t change to the point where many sellers consider it is the only route to market.

Rightmove is widely seen as the current king, but with other options available, to quote well used BBC terminolog­y.

However, there are some property owners who prefer the other end of the spectrum, where discretion is the watchword being classic estate agency.

Buyers are matched with sellers by an agent who charges a percentage of the agreed price, without the attendant cost and publicity associated with formal marketing.

I then explained the merits of both approaches to my potential client who felt, due to his recent business sale, that he preferred the latter approach, at least in the first instance. His house has not been for sale for many years, in fact it’s been in the family for decides, but he fancies a new challenge. He tells me about a friend having significan­t problems selling, not because of survey but being stuck in a chain of related sales.

He wants to avoid similar and asks how I might minimise his exposure to the inevitable hassle. We then discuss what he might buy. He has the money but it soon becomes clear the family collective­ly has different criteria.

We start with location, within 10 miles, and bedrooms, at least four.

They want to stamp their own personalit­y on their new dream home, not what they were lucky enough to inherit.

The latter is Victorian, impressive but rambling. So now they are thinking of something more modern, easier to manage, perhaps with green credential­s.

It was a wide-ranging conversati­on and one thing we agreed on was: how can any computer system accommodat­e the uncertaint­ies of human nature when it comes to buying and selling houses?

I suspect us estate agents will be around for many years to come, whatever the growth of AI.

 ?? ??

Newspapers in English

Newspapers from United Kingdom