Mar­ket­ing change

Yorkshire Post - YP Magazine - - Wine Column -

IF the politi­cians de­cide to bring it in, will min­i­mum al­co­hol pric­ing af­fect you? If you have suf­fi­cient in­ter­est in wine to be read­ing this col­umn then prob­a­bly not. The real tar­get is cheap cider and spir­its. Wine drinkers will only be af­fected if the multi­buy of­fer comes un­der scru­tiny in which case the mar­ket­ing men may just have to bring some re­al­ism to the wine shelves and not puff up sin­gle bot­tle prices just to bring them down again.

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