Sweet charity

Fashion brands are donating profits and using their profile to raise awareness for humanitarian, health and animal charities in the UK and across the world. Stephanie Smith reports.

The fashion industry has often to field accusations of frivolity and exploitation, but the global pandemic demonstrated that it can be a force for good, with brands large and small stepping up to make protective equipment for NHS staff, and donating profits to help those affected by Covid-19.

Now the people of Ukraine need help, and UK-based charity Goods for Good has set up a humanitarian aid hub on the Polish border and is transporting donations including clothing industry overstock.

Leeds-based multi-channel fashion brand Joe Browns is donating all the profits from a range of striking T-shirts for men, women and children to help the people of Ukraine. It says: “Help is needed now so we have already donated all of the profits from the future sale of all stock for

ROSY OUTLOOK: Designer and BBC Radio presenter Hazel Gardiner, American viscountess Julie Montagu, and food and gardening influencer Rebecca Searle in the Le Chameau Iris Rose Garden boots collection, Botte boot £100, Bottillon boot £90, Chelsea boot, £80, at lechameau.com/uk

ETHICS GIRLS: Main image left, the new Brora x Willow Crossley collection blockedprinted tiered dress, £175, at Brora in Harrogate and broraonline. com; above, deep V blouse, £135, and mesh ruffle skirt, £150, from the new collection for spring/summer 2022 coming soon to Hope Fashion, which supports the Smart Works charity, See hopefashion.co.uk; right, the Where Love Lives T-shirt, £20 at Joe Browns with all profits donated to help the people of Ukraine.