Yorkshire Post

Yorkshire firms team up for massive deal to supply Japanese rice

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YORKSHIRE’S REPUTATION as a destinatio­n for world-class cuisine has taken on an interestin­g new dimension with a deal for two of the region’s businesses to produce Japanese-style rice.

SushiSushi, one of the UK’s biggest suppliers of Japanese and Asian food and equipment, and Eurostar Commoditie­s, the leading supplier of the finest commoditie­s and innovative ingredient­s, have launched Kuro sushi rice.

Aimed specifical­ly at the European catering market, the Italiangro­wn sushi rice will be packaged by Eurostar Commoditie­s at its Huddersfie­ld-based warehouse and shipped across the UK and Europe from SushiSushi’s Barnsley headquarte­rs.

Stuart Turner, managing director of SushiSushi, said: “Like Yorkshire Tea we’ll be supplying only the finest ingredient­s grown outside of the county, but with all our passion and enthusiasm to sell great Yorkshire produce.

“Kuro rice is our first massmarket, own label product and working with Eurostar helped us to meet the needs of fine dining restaurant­s all over Europe.

“We are delighted to be working with Eurostar and look forward to seeing where this partnershi­p takes us.”

Sales director of Eurostar Commoditie­s Ltd, Jason Bull, said: “After enjoying a long-standing relationsh­ip with SushiSushi we were really looking forward to helping them develop their first own-branded product.

“Rice is essential to Japanese cooking so it made sense for SushiSushi to start with a volume product.

“It’s exciting to think that Kuro rice will be packaged and shipped across the UK and Europe from right here in Yorkshire.”

 ??  ?? RICE AND EASY: Sales director of Eurostar Commoditie­s Ltd, Jason Bull, left, with Stuart Turner, managing director of SushiSushi.
RICE AND EASY: Sales director of Eurostar Commoditie­s Ltd, Jason Bull, left, with Stuart Turner, managing director of SushiSushi.

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