Plans go in for first Rolls Royce dealership
PLANS FOR Yorkshire’s first Rolls Royce dealership have been submitted to Leeds City Council.
The luxury car brand is keen to open its eighth UK showroom on Gelderd Motor Park.
Stratstone, which is owned by Pendragon, has submitted plans for the purpose-built showroom, which could open in the first half of 2018.
The dealership will showcase both new and pre-owned RollsRoyce cars as well as offering after-sales services.
It will help the marque expand its presence in its domestic market, and signals its confidence in continued longterm sustainable growth in its home market, it said.
Architects at Unwin Jones Partnership worked with Pendragon on the application.
The 7,500 sq ft Leeds dealership, which will sit between Stratstone’s existing BMW and MINI dealerships, will sell Rolls Royce’s full range of vehicles including the Ghost Series II family, Wraith, and Dawn, as well as the new Black Badge models.
Earlier this month, Pendragon began its search for team members to work at the new dealership.
The PLC is looking for a head of business to be responsible for running all aspects of the dealership, leading the brand’s transformation under the Pendragon umbrella.
Trevor Finn, chief executive of Pendragon, said the dealership was an ‘excellent’ opportunity for the company to continue to diversify the business and would help to deliver long-term sustainable growth.
At the beginning of the year, Rolls-Royce Motor Cars promised not to turn its back on the UK amid concerns that firms could shift their headquarters overseas in response to the Brexit vote.
The luxury car-maker, which is owned by Germany’s BMW and has its UK headquarters in Goodwood, West Sussex, posted its second-highest annual sales in more than a century, up six per cent on last year to 4,011 vehicles.
This is an excellent opportunity for us to diversify. Trevor Finn, chief executive of Pendragon.