Heckingbottom leads ticket drive

Head coach Paul Heckingbottom is urging Whites’ season ticket holders to have “no regrets” and take advantage of a “good offer” by renewing their tickets before the end of Good Friday’s price-freeze deadline.

After only narrowly missing out on the play-offs last season when finishing seventh, hopes were high of United going even better this time around but the Whites have slumped to sit 14th and 12 points behind the top six with just eight games remaining.

United managing director Angus Kinnear has already admitted that he could understand that “supporter sentiment has been dented” but the Whites MD has said “lessons had been learned” this year ahead of what he hopes would be an “exciting summer.”

Heckingbottom also readily admitted that he could appreciate frustration felt by supporters who have now gone a decade and a half without Premier League football but he insisted the club’s fans would be crucial to any success.

“Don’t have any regrets,” said Heckingbottom, asked if he had a message for any season ticket holders who were yet to make up their minds about renewing.

“Lots of people have supported this football club for a long, long time and they will always be buying the season tickets, of course they will.

“And then there will be others who are maybe not disillusioned or wanting to do something else, they have all experienced what it’s like at Elland Road when things are going well and how hard it is to get involved in that if you have not already been there.”