‘Ad-van’ promotes vegan festive meal
A digital ‘ad-van’ will play footage of UK turkey farms and sanctuaries to shoppers today as they are urged to opt for a vegan Christmas this year.
It comes after Tesco predicted nearly a fifth of Christmas dinners will be vegetarian or vegan.
Campaigners from Animal Justice Project will be urging shoppers in Sheffield to try vegan “meat” instead.
Around 2m turkeys have been bred for Christmas this year.