Novem­ber washout hits foot­fall in stores

Yorkshire Post - - NEWS -

THE num­ber of vis­i­tors to the na­tion’s shops fell by 3.4 per cent last month as a win­ter washout put many off, anal­y­sis has re­vealed.

The fall in foot­fall from Novem­ber 2018 to 2019 was even greater than the 3.2 per cent de­crease the pre­vi­ous year and was blamed on heavy rain in the last two weeks of the month.

And the de­cline on the high street was even more pro­nounced, with foot­fall down 4.3 per cent af­ter a 3.8 per cent drop be­tween 2017 and 2018, ac­cord­ing to re­tail an­a­lysts Spring­board.

Though Black Fri­day, a day where most re­tail­ers of­fer highly pro­moted sales, fell on Novem­ber 29 it was not in the monthly trad­ing pe­riod so didn’t count to­wards the re­sults.

Spring­board Mar­ket­ing and In­sights direc­tor Diane Wehrle said: “Whilst the heavy rain will have de­terred many shop­pers from mak­ing trips to re­tail des­ti­na­tions, the poor foot­fall in the sec­ond half of the month will have been ex­ac­er­bated by the prox­im­ity of Black Fri­day dis­counts.

“Alerts ar­riv­ing on a reg­u­lar ba­sis into con­sumers’ in­boxes in the run-up to Black Fri­day en­abled con­sumers to watch the re­tail mar­ket eas­ily and iden­tify the depth and spread of dis­counts be­ing of­fered.

“If they weren’t al­ready plan­ning on do­ing so, this will have led to many con­sumers pulling back on trips to des­ti­na­tions, caus­ing a spend­ing freeze over the last two weeks of the month, in an­tic­i­pa­tion of big dis­counts on cur­rent stock.”

On Black Fri­day it­self there was a sharp rise in sales. Bar­clay­card, which pro­cesses about £1 of ev­ery £3 spent in the UK, said it was an “out­stand­ing” Black Fri­day com­pared with last year.

It said trans­ac­tion value was up 16.5 per cent com­pared with 2018.

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