Olympic opportunity as Team GB joins forces with students
STUDENTS AT Hull University Business School are starting a personal countdown to the Tokyo 2020 Olympic Games by working on a project with Team GB.
More than 250 students have been challenged to design a marketing blueprint which will keep fans engaged after this summer’s events through to Paris 2024.
The British Olympic Association’s head of marketing, Ed Jones, said: “They’ll be tackling a real-life business challenge – which will not only put their learning into practice but will enhance their employability skills.
“In return, Team GB will benefit from innovative ideas from some of marketing’s brightest young minds. We anticipate that the students will be able to provide valuable insights into the target market and trends that influence our fanbase.”
The marketing challenge is now in its seventh year, with
students previously working on projects for McCain Foods, Beverley Building Society, Rix Petroleum, Greencore, AAK, and Whitby Seafoods.
Through workshops, tutorials and teamwork, students will conduct research, develop their ideas and marketing proposals, submitting a 4,000-word report in April, with the best teams presenting their work to Team GB in June.
Sebastian Anechitei, one of the students taking part, said: “The marketing challenge follows a range of Team GB activities on campus including a series of appearances where athletes have shared their personal goal-setting and medal-winning experiences with students; a research project in which academic staff and students have focused on the history of Team GB as a way to drive success at this year’s Olympics; and a family sports event for local schools and colleges to kickstart the countdown to Tokyo 2020 in the region.”
Hull was announced as the first university to be an official partner of Team GB in January in a six-year agreement, which includes the Tokyo 2020 and Paris 2024 Olympic Games and the Beijing 2022 Winter Olympic Games.