Fitness tycoon dies in attempt to set world speed record at airfield
MILLIONAIRE BUSINESSMAN Zef Eisenberg was trying to break the speed record in a Porsche 911 Turbo S when he was killed, Motorsport UK has said.
The 47- year- old father- of- two from Guernsey died at the scene of the crash at Elvington Airfield near York on Thursday.
The car went out of control at high speed at the end of a run, motorsport’s governing body said.
Eisenberg made a fortune after setting up the fitness firm Maximuscle and was a television presenter, and a popular member of the motorsport community.
An ultra- speed motorbike racer, in the past decade he amassed over 70 land speed records for motorbike and car. A Motorsport UK statement said:
“Local police and ambulance crews attended, however the driver tragically died at the scene.
“Zef leaves behind his partner
Mirella D’Antonio and two children.”
The organisation said a full investigation involving the police will begin.
The statement added:
“The thoughts of everyone at Motorsport UK and within the UK motorsport community continue to be with Zef Eisenberg’s family, the organisers of the event, and other members of the motorsport community who were present at Elvington Airfield.”
He was airlifted to hospital in 2016 from Elvington when he crashed while riding a gas turbine engine motorbike. At the same airfield in 2019 Eisenberg broke the world’s fastest time for an electric motorbike, and dedicated the achievement to a teammate who died at the Isle of Man TT races. Elvington was the scene of a crash involving former Top Gear presenter Richard Hammond in 2006. He was in a coma for two weeks but survived.