Ice cream brand scoops funding to support rapid expansion across UK
A YORKSHIRE ice cream brand is set for expansion after gaining funding to help it cash in on the soaring demand for vegan food.
The Leeds-based ice cream company Northern Bloc has secured a seven-figure sum from Mobeus Equity Partners to help fulfil its expansion targets in the growing plant-based sector.
The company, which was co-founded by directors Josh Lee and Dirk Mischendahl in 2014, is poised to receive a boost from the growing popularity of vegan ice cream among younger consumers.
Mr Mischendahl, said: “The result of our actions on the planet became very real in 2020, both in terms of the origin of the pandemic and the positive changes that were made to the environment during the global lockdown.
“Plant-based is no longer a dietary requirement, it’s fast becoming a way of life and Northern Bloc is proud to be at the forefront of bold, innovative products which suit this revolution.
“Entering Veganuary, our aim is to continue to grow our business, building on our strong base in the retail market whilst maintaining our premium offering for the out of home sector.”
The ice cream brand has listings in Ocado, Co-op, Waitrose and Morrisons. Its individual tubs have been available in theatres, arts venues and tourist attractions across the country.
When the lockdown hit and many of these venues closed, the brand shifted its focus further towards retail, while maintaining support for its key out of home customers.
In support of its partners in the struggling theatre industry, Northern Bloc created a new, limited edition vegan ice cream called The Show Must Go On! available exclusively in Waitrose.
Proceeds from the white chocolate and honeycomb flavour are donated to Theatre Support Fund+, an organisation set up by two employees of the West End, which supports arts charities responding to the Covid-19 pandemic.
Entering Veganuary, our aim is to continue to grow our business. Dirk Mischendahl, co-founder of Northern Bloc.