TPS to sponsor British Rally champion Matt Edwards’ racing vehicle
LEEDS-BASED TPS has sponsored the livery for British Rally champion Matt Edwards’ 2021 title challenger car.
The car was unveiled inside a computer game, along with the launch of a corresponding ESports rally championship.
Computer generated images of the Volkswagen Polo R5, featuring TPS’s logo and joint sponsor Yuasa’s white, red and black livery, have been revealed on Codemasters’ DiRT Rally 2.0 game.
These are the first glimpses of the latest livery, which will feature TPS, based on the South Leeds Trading Estate, for the first year as a sponsor.
In addition to this, the game will also host the Yuasa Matt Edwards E-sports Championship on PlayStation, Xbox and PC, with the Game of the Year title offering gamers the opportunity to tackle iconic rally stages across the world.
The championship will consist of three rounds. There will be points awarded for each round and an overall championship winner. Prizes will be given to the competitor who sets the fastest stage time for each round with the overall championship winner claiming the grand prize of a passenger ride with Mr Edwards.
Mr Edwards’ real-life challenger, a Volkswagen Polo R5, prepared by the South Wales-based
Melvyn Evans Motorsport, will be fully launched on April 21.
It will then go to compete for championship glory, travelling to iconic locations across the country.
Michelle Masterton-Smith, TPS marketing manager, said: “Launching the new livery for the Matt Edwards Volkswagen
Polo R5 British Rally Championship car inside a video game is ground-breaking, and it’s great to be involved in such an innovative event.”
Jon Pritchard, general sales and marketing manager at GS Yuasa Battery Sales UK, said: “We’re thrilled to launch our new 2021 BRC challenger on Dirt 2.0.”