Clean Slate deal marks new era for cricket club
Foundation teams up with Indian firm
YORKSHIRE COUNTY Cricket’s official charity said it will team up with an Indian media company to help it deliver community projects across the county.
The club signed a sponsorship deal with Clean Slate Studio last month and agreed to rename the main pavilion at Headingley the ‘Clean Slate Pavilion’.
Their charitable arms – Yorkshire Cricket Foundation (YCF) and Clean Slate Foundation – have now agreed to form a partnership.
Clean Slate said it will support the foundation’s work, as it offers a range of opportunities to young people and gives them the chance to play cricket.
It has also promised to “promote, build, and invest in communities” and establish its own base in West Yorkshire, known as ‘Clean House’.
Will Saville, the Managing Director for YCF, said: “The potential of this partnership – with a vibrant Indian company that is conscious of its social impact – is an exciting step for Yorkshire Cricket Foundation.
“Clean Slate Foundation are champions of inclusivity, diversity, and equity and the new community focused partnership will help us reach even more people in the community.
“We are very excited to be working with the Clean Slate
Foundation team and we welcome them to the Yorkshire Cricket family.”
Karnesh Sharma, founder of Clean Slate Studios, said: “We truly believe in visions for the future of Yorkshire Cricket.
“We are champions of new beginnings, buoyed by the values of inclusivity, diversity and access to equal opportunity. This is what draws us to the work of the Yorkshire Cricket Foundation, who share these core principles.
“YCF’s established work is an important pillar for the community and we are looking forward to enhancing this with a proposed partnership which includes the launch of Clean House to form a physical hub and beacon of empowerment.”
It comes as the club is working to repair its reputation, following the Azeem Rafiq racism scandal, which led to the resignation of chairman Roger Hutton and the removal of 16 members of staff, including director of cricket Martyn Moxon.
Lord Patel has taken over as chair and in March several structural reforms were approved by club members to pave the way for Headingley to stage England matches this summer.