Yorkshire Post

Ex-Asda boss leads rescue of Farmison

- Grace Hammond

THE former boss of supermarke­t Asda has led a rescue of an upmarket North Yorkshire butcher that counts the likes of Harrods and Fortnum & Mason among its customers.

Andy Clarke – who was chief executive of Leeds-based Asda from 2010 until 2016 – has headed up a group of investors to buy Farmison & Co, which collapsed into administra­tion earlier this month.

Mr Clarke has teamed up with the branding experts Chilli Marketing and its former founder and managing director, Gareth Whittle, for the deal.

Mr Whittle was a board member of Farmison before it went into administra­tion.

The new owners plan to restart trading at the premium butcher in the coming weeks and resume production at its site in Ripon, North Yorkshire.

Mr Clarke, who will become executive chairman of Farmison, said: “As a retailer brought up on a farm in Yorkshire, I know how producers across the region appreciate­d Farmison’s commitment to the best producers who could provide the highest quality meat to customers.

“That’s why I’m very excited about Farmison’s prospects.

“We have an opportunit­y to scale this business and further develop both its direct-to-consumer and wholesale plans, building on the ethos and values of what Farmison stands for.

“Neverthele­ss, there is much work to do to get the business back on its feet and trading again – not least re-engaging with Farmison’s important network of farmers across the region and re-employing colleagues.”

He added that he will be focusing initially on returning the butchers to “bring financial stability to the business”.

Administra­tors FRP Advisory said the deal – for an undisclose­d sum – came after a number of “serious offers” were tabled for Farmison.

Arvindar Jit Singh, joint administra­tor and partner at FRP Advisory, said it had been determined that the Clarke-led deal was the most suitable proposal.

“There had been significan­t interest in purchasing the business and assets of Farmison and a number of serious offers had been put forward in recent weeks, but the proposal from the consortium provides the best opportunit­y of both re-establishi­ng the business and maximising returns to creditors,” he said.

Farmison was co-founded by John Pallagi and Lee Simmons in 2011, specialisi­ng in sustainabl­e meat products from heritage and rare breeds.

The group sells online directly to consumers throughout the UK, and to top retailers such as Harrods, Selfridges and Fortnum & Mason, as well as to Michelin-star restaurant­s.

The group employed around 75 staff, most of whom were made redundant when FRP was appointed as administra­tor more than two weeks ago.

Before its collapse, it was owned by private equity firm Inverleith, which also has a stake in Planet Organic – the supermarke­t chain that is also racing to secure a rescue deal after filing notice of intent to appoint administra­tors at the end of last month.

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