Professor Peter Neville — behaviourist

Prof. Peter Neville is a founding partner of COAPE (Centre of Applied Pet Ethology) in the UK and is a founding co-director of COAPE International. He is the author of a number of best-selling books and is an acclaimed media broadcaster and international speaker.

“My wish for next year would be that every owner and would-be owner could appreciate that their pet is special because he/she is the product of 13million years of selection as an apex predator.

“It’s not enough to love and cuddle and admire them; their specialised hunting brain and wide range of behaviours need opportunities for expression through regular (at least 10 times a day) chase and pounce activities and interactive games, not a heap of dull inactive toys and catnip.This is absolutely crucial for the mental and physical health, and welfare of all cats, but especially those who live permanently indoors.”