What it takes to be an am­bas­sador

Your Horse (UK) - - Become A Brand Ambassador -

Horse rid­ing is one of the big­gest sports in the coun­try. Bad­minton and Burgh­ley horse tri­als were in the top 10 of the most at­tended sports events in 2017, at­tract­ing over 150,000 spec­ta­tors each, so stand­ing out from the crowd to po­ten­tial spon­sors may seem daunt­ing. The good news is you don’t have to win four-star events to be in with a chance. You don’t even need to com­pete. “We look for some­one who’s en­thu­si­as­tic about eques­tri­an­ism,” says Heidi Love, mar­ket­ing man­ager at Field­house Rid­ing Equip­ment. “That can be any­thing from com­pet­ing, to reg­u­larly at­tend­ing eques­trian so­cial events or be­ing ac­tively in­volved in your lo­cal rid­ing club. You might even work in the eques­trian trade and wear our prod­ucts as part of your job.” “You don’t nec­es­sar­ily even need to have your own horse,” adds Lucy Hig­gin­son, edi­tor at Harry Hall. “Just ride reg­u­larly and be busy in the eques­trian world — any­thing that shows your en­thu­si­asm.” Think about which brands you wear or use most and tar­get these for spon­sor­ship. “All of our brand am­bas­sadors gen­uinely love and use our prod­ucts. This is vi­tal,” says Lucy. “We’re keen to get mean­ing­ful feed­back about prod­ucts that we send our brand am­bas­sadors, as it’s so help­ful for cre­at­ing prod­ucts for eques­tri­ans to use.”

Brands love rid­ers who are en­thu­si­as­tic eques­tri­ans

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