What spon­sors ex­pect from you

Your Horse (UK) - - Become A Brand Ambassador -

Like most things in life, be­ing a brand am­bas­sador doesn’t come for free: your spon­sor will ex­pect cer­tain things in re­turn. “Hav­ing a good so­cial me­dia fol­low­ing is cru­cial, es­pe­cially on Face­book and In­sta­gram,” says Heidi. “We need our brand am­bas­sadors to be post­ing about prod­ucts on so­cial me­dia, so it’s im­por­tant that they’re reg­u­larly post­ing good, eques­trian con­tent.” “We look for a min­i­mum of 300 fol­low­ers or friends on Face­book,” adds Lucy. “Our brand am­bas­sador needs to have a cer­tain amount of reach in or­der to gen­er­ate enough in­ter­est about a cer­tain prod­uct. “We also need our am­bas­sadors to be check­ing our so­cial me­dia pages and shar­ing any­thing rel­e­vant with their fol­low­ers.” Along with reg­u­larly post­ing on­line about your favourite pair of breeches or boots, you’ll need to turn your hand to blog­ging as well. It’s an es­sen­tial way to re­view and shout about your brand’s lat­est prod­ucts. Not sure where to start? We cov­ered how to be a bril­liant blog­ger in the Spring 436 is­sue of Your Horse (for a back is­sue, visit great­magazines.co.uk). “Our brand am­bas­sadors write blogs about three times a year for us,” says Lucy. “Some of our younger rid­ers also cre­ate video blogs. One trained her horse how to hold signs in his teeth and this was shared quite widely on so­cial me­dia.”

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