Be­come a spon­sored rider Tips on what po­ten­tial spon­sors are look­ing for

Ever won­dered how top rid­ers get spon­sor­ship? Well, you, too, could have what it takes to pro­mote your favourite prod­uct

Your Horse (UK) - - Contents -

SCROLLING THROUGH IN­STA­GRAM, Twit­ter and Face­book, it doesn’t take long to find snaps of well-known rid­ers wan­der­ing around in their envy-in­duc­ing Fair­fax & Favour boots or hack­ing out in a new Al­bion sad­dle. It might seem that they’re the owner of a bot­tom­less wal­let, but of­ten the prod­ucts you see eques­tri­ans wear­ing are part of a deal with their spon­sors. There are so many so­cial me­dia plat­forms, like Pin­ter­est, Snapchat and so on, and com­pa­nies are in­creas­ingly re­liant on real-life rid­ers to mar­ket their brands. As a brand am­bas­sador, rid­ers re­ceive prod­ucts from spon­sors and, in re­turn, pro­mote them by post­ing im­ages and videos on­line, or wear­ing and us­ing prod­ucts when they’re out com­pet­ing. It’s not just top rid­ers that are get­ting in on the ac­tion, ei­ther. More and more com­pa­nies are look­ing for keen grass­roots rid­ers to be­come brand am­bas­sadors, too. Could you be the next face of your favourite brand?

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