Become a sponsored rider Tips on what potential sponsors are looking for
Ever wondered how top riders get sponsorship? Well, you, too, could have what it takes to promote your favourite product
SCROLLING THROUGH INSTAGRAM, Twitter and Facebook, it doesn’t take long to find snaps of well-known riders wandering around in their envy-inducing Fairfax & Favour boots or hacking out in a new Albion saddle. It might seem that they’re the owner of a bottomless wallet, but often the products you see equestrians wearing are part of a deal with their sponsors. There are so many social media platforms, like Pinterest, Snapchat and so on, and companies are increasingly reliant on real-life riders to market their brands. As a brand ambassador, riders receive products from sponsors and, in return, promote them by posting images and videos online, or wearing and using products when they’re out competing. It’s not just top riders that are getting in on the action, either. More and more companies are looking for keen grassroots riders to become brand ambassadors, too. Could you be the next face of your favourite brand?