At the helm right now

Your Horse (UK) - - Looking Back At Horsey History -

Aimi Clark took over as ed­i­tor in Jan­uary 2018. She says: “I ar­rived on this earth a few years af­ter Your Horse did, but I re­mem­ber my ponies wear­ing string girths (the ones with­out rollers on the buck­les — ouch), baler twine for grass reins and large-holed sweat rugs. “Are­nas were a few cones used to mark out a rec­tan­gle on grass; we hacked for miles on the road with­out wor­ry­ing about con­cus­sion; and most farm­ers (my grand­fa­ther be­ing one) would al­low us to can­ter around the edge of their fields. You could win a one-day event on a lowly dres­sage mark by pulling off a dou­ble clear, be­cause first-phase lead­ers usu­ally bombed over jumps. “Oh, how times have changed. Roads are busier and drivers are less knowl­edge­able about horse rid­ers and less tol­er­ant. Ev­ery sin­gle dres­sage mark counts — and the only fields I get to ride around are my Dad’s. “Google and so­cial me­dia re­mod­elled the whole world, and eques­tri­an­ism with it. In mag­a­zine terms, there’s no more typ­ing up hand­writ­ten let­ters and ar­ti­cles we re­ceive in the post (yes, that really hap­pened) or scan­ning in images. Words ar­rive by email and pin-sharp images are trans­ferred dig­i­tally for in­stant down­load.

A new au­di­ence

“The mag­a­zine you’re read­ing re­mains at the cen­tre of our brand, but we also have a web­site (yourhorse.co.uk) and so­cial me­dia plat­forms help­ing us talk to hun­dreds of thou­sands of rid­ers. Our show, Your Horse Live, brings Your Horse to life ev­ery year. “Print prod­ucts have had to move with the times. Read­ers want an­swers and they need them now. Bat­tling to bal­ance horses with ca­reers and fam­ily is an in­den­ti­fi­able theme, so we have more real-life fea­tures. “Sev­eral of Liz’s points still stand, in par­tic­u­lar con­fi­dence be­ing a key topic. Ev­ery is­sue of Your Horse aims to ed­u­cate, mo­ti­vate and in­spire — and long may it con­tinue.”

No more win­ning on l ow d ressage marks: our cur­rent ed­i­tor re­flects on how times h ave c hanged

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