Ukrainian cloth­ing brands try to catch up with lo­cal de­mand

Kyiv Post Legal Quarterly - - Contents - BY ILYA TIMTCHENKO TIMTCHENKO@KYIVPOST.COM

The cloth­ing busi­ness in Ukraine is on the rise, but there’s still lots of room for growth.

The coun­try’s tex­tile in­dus­try un­til re­cently ac­counted for less than 1 per­cent of Ukraine’s in­dus­trial out­put. In 2014, the coun­try man­u­fac­tured Hr 11.5 bil­lion (about $460 million) worth of tex­tile prod­ucts, ac­cord­ing to the State Sta­tis­tics Ser­vice of Ukraine.

That is chang­ing. Ac­cord­ing to the ser­vice’s lat­est data on the tex­tile in­dus­try, out­put rose by 3.3 per­cent this year from Jan­uary to March, com­pared to the same pe­riod in 2015. Most of that growth came from the pro­duc­tion of tex­tiles (which was up by 29 per­cent), with the growth in fin­ished clothes more mod­est, at about 2 per­cent.

Although the coun­try still pro­duces few of its own clothes, Ukraini­ans are savvy and trendy gar­ment con­sumers.

Olek­sii Omelianchuk, the CEO of Shop­ping Mall, an on­line e- com­merce plat­form that pro­motes 80 Ukrainian cloth­ing brands, says that when it comes to pur­chas­ing clothes via the in­ter­net, the fash­ion seg­ment is the fastest-grow­ing one in Ukraine right now. About 70 per­cent of pur­chases are made us­ing cell phones.

The most ac­tive cloth­ing consumer group in Ukraine is peo­ple aged be­tween 25 and 34, and most buy­ers are fe­male.

Ukrainian cloth­ing man­u­fac­turer RITO re­cently started ex­ports to the Euro­pean Union. (Kostyan­tyn Ch­er­nichkin)

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