Ukrainian clothing brands try to catch up with local demand
The clothing business in Ukraine is on the rise, but there’s still lots of room for growth.
The country’s textile industry until recently accounted for less than 1 percent of Ukraine’s industrial output. In 2014, the country manufactured Hr 11.5 billion (about $460 million) worth of textile products, according to the State Statistics Service of Ukraine.
That is changing. According to the service’s latest data on the textile industry, output rose by 3.3 percent this year from January to March, compared to the same period in 2015. Most of that growth came from the production of textiles (which was up by 29 percent), with the growth in finished clothes more modest, at about 2 percent.
Although the country still produces few of its own clothes, Ukrainians are savvy and trendy garment consumers.
Oleksii Omelianchuk, the CEO of Shopping Mall, an online e- commerce platform that promotes 80 Ukrainian clothing brands, says that when it comes to purchasing clothes via the internet, the fashion segment is the fastest-growing one in Ukraine right now. About 70 percent of purchases are made using cell phones.
The most active clothing consumer group in Ukraine is people aged between 25 and 34, and most buyers are female.
Ukrainian clothing manufacturer RITO recently started exports to the European Union. (Kostyantyn Chernichkin)