Rich vyshy­vanka comes into high fash­ion

Kyiv Post - - Lifestyle - BY YU­LIANA ROMANYSHYN [email protected]

With the help of fash­ion de­sign­ers, vyshy­vanka – tra­di­tional Ukrainian em­broi­dered blouses and dresses – have made it from folk cloth­ing to fash­ion trend. No won­der that some Ukrainian de­sign­ers of­fer high-end vyshy­vankas for picky clients with money.

Vita Kin

Vita Kin, a 44-year-old designer and for­mer fash­ion pho­tog­ra­pher from Kyiv, has been pro­mot­ing vyshy­vanka in the world of high fash­ion.

Her em­broi­dered A-line dresses and blouses with wide sleeves were worn by some of the world’s most fa­mous fash­ion­istas, in­clud­ing Anna Dello Russo, Miroslava Duma, Alexa Chung, and Le­an­dra Me­dine.

First Lady Maryna Poroshenko ap­peared in a vyshy­vanka by Kin on the cover of Elle Ukraine mag­a­zine, and Amer­i­can actress Hay­den Panet­tiere wore one for her Ukrainian fi­ancé and boxing cham­pion Wladimir Kl­itschko.

Kin sells her vyshy­vankas in Kyiv at Asthik store and in­ter­na­tion­ally through Instagram. The av­er­age prices are Hr 27,000 for a blouse, Hr 31,000 for a dress, and Hr 13,000 – 27,000 for kids’ cloth­ing.

Her vyshy­vankas are usu­ally made for or­der. Kin takes full pay­ment in ad­vance and prom­ises to fin­ish a gar­ment in 21 days. Ac­cord­ing to Ashtik store, Kin’s items have ma­chine em­broi­dery of high qual­ity.

“It’s bo­hemian ec­cen­tric­ity in a very luxe im­ple­men­ta­tion,” Kin said in an in­ter­view to the Vogue web­site in April.

Vita Kin’s Instagram ac­count at vyshy­vanka_by_vi­takin, Asthik store (7A Lesi Ukrainky Blvd., 374-0497, con­[email protected]). Ships world­wide, ex­clud­ing Rus­sia.

Where to buy.

Yuliya Magdych

In May 2014 Yuliya Magdych, a 29-yearold designer and fash­ion blog­ger from Kyiv, has launched a line of em­broi- dered blouses, dresses, skirts, caf­tans and over­alls.

Most of her vyshy­vankas are em­broi­dered by hand. It takes a team of 25 peo­ple up to a month to pro­duce one item, depend­ing on the com­plex­ity of the or­na­ments. The fab­rics are bought from Italy, France and Korea.

The in­spi­ra­tion comes from old vyshy­vankas and rush­nyks (em­broi­dered tow­els). The mo­tifs fea­ture sym­bols from an­cient Slavic mythol­ogy, like the bird of hap­pi­ness Alkonost or ma­ter­nity god­dess Mokosh.

“Vyshy­vanka is our DNA code. It means that the an­ces­tors have pro­grammed some­thing for us in th­ese sym­bols,” she says.

It takes from Hr 11,000 to Hr 55,000 to buy an em­broi­dered dress, blouse, or skirt by Magdych.

Where to buy.

To buy Yuliya Magdych vyshy­vankas visit in­ter­net store S4astie or www.yuliya­m­


Ivan Slo­bo­dian founded eth­nic cloth­ing ate­lier Ota­man to­gether with designer Lili Bra­tus in 2012. They were in­spired by the cloth­ing cut from the Cos­sack age, but de­signed it with Ital­ian silk batiste.

To­day the brand makes shirts, wed­ding dresses, fur hats, tra­di­tional coats, and vyshy­vankas with hand­made and ma­chine em­broi­dery.

The brand pays spe­cial at­ten­tion to sym­bols. When pro­duc­ing a cus­tom em­broi­dered wed­ding dress, the de­sign­ers ask for the cus­tomer’s idea of a per­fect fam­ily life, and re­flect them in sym­bols – two birds, or a flower re­sem­bling a womb.

Ota­man has a store in the cen­ter of Kyiv, where the ready­made clothes can be tried on, and an or­der placed.

Ota­man’s vyshy­vanka with ma­chine em­broi­dery is Hr 3,800 on av­er­age. A zhu­pan coat is the most ex­pen­sive item, sell­ing for Hr 15,000 – 23,000. Em­broi­dered wed­ding dresses go for Hr 6,000-8,000.

Where to buy.

Mykhailivs­ka ua.

Ota­man store (21A St.), www.ota­

A woman tries on vyshy­vanka in the Ota­man store in Kyiv. (Volodymyr Petrov)

Anna Dello Russo, a cre­ative con­sul­tant for Vogue Ja­pan, wears vyshy­vanka by Vita Kin. (Instagram/Anna Dello Russo)

An em­broi­dered vyshy­vanka dress by Yuliya Magdych. (Cour­tesy)

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