Lviv de­vel­oper Nravo adds free-to-play chil­dren’s games to its prod­uct line

Kyiv Post - - Busi­ness - BY BOZHENA SHEREMETA [email protected]­POST.COM Kyiv Post staff writer Bozhena Sheremeta can be reached at [email protected]­ The Kyiv Post’s IT cov­er­age is spon­sored by AVen­tures Cap­i­tal,Cik­lum, FI­SON and SoftServe.

Four years ago Lviv-based mo­bile game de­vel­oper Nravo made only adult games. But that changed when com­pany CEO An­driy Tabachyn and his wife Nataliia Tabachyn be­came par­ents, and last sum­mer Nravo de­cided to add chil­dren’s games to its prod­uct line.

Separately called Nravo Kids, the non-profit group em­ploys six de­vel­op­ers and de­sign­ers, and has so far pro­duced three mo­bile games for kids aged 2-4.

The free games — “Who’s in the

Nravo Kids’ games

Game Who’s in the Moun­tains?


Com­pat­i­bil­ity Moun­tains?”, “Vsyaka Muzyaka” (Var­i­ous Mu­sic) and “Svit Do­bra” (The Good World) – are avail­able on Win­dows Phone, An­droid and Ap­ple’s iOS.

“Who’s in the Moun­tains?” is avail­able in English, Rus­sian and Ukrainian, while “Vsyaka Muzyaka” and “Svit Do­bra” are avail­able in Ukrainian only. Com­bined, the three games have been down­loaded about 30,000 times.

“The Ukrainian mo­bile game mar­ket hardly has any ed­u­ca­tional games that are pro­fes­sion­ally drawn, de­signed and voiced,” said Nataliia Tabachyn, head of the Nravo Kids project. “So Nravo Kids

Lviv-based Nravo Kids de­vel­ops free mo­bile games for chil­dren aged 2-4 years. started from our own need [as par­ents] to have games that would en­ter­tain our kids and also teach them ba­sic skills, like count­ing and read­ing.”

“Mouse Al­pha­bet” and “Talk­ing ABC” are the main com­peti­tors of Nravo Kids, Tabachyn said. They are also well de­signed and avail­able in Ukrainian and English.

In ex­is­tence for a year, Nravo Kids has had $100,000 in­vested around in it so far. Mi­crosoft Ukraine partly funded “Svit Do­bra” while “Who’s in the Moun­tains?” and “Vsyaka Muzyaka” were funded by Nravo.

“Last au­tumn Mi­crosoft rep­re­sen­ta­tives came to us with an of­fer to cre­ate a mo­bile game, where kids must do good deeds and help game char­ac­ters, kids from or­phan­ages or kids with dis­abil­i­ties, to com­plete the game blocks,” Tabachyn said.

Par­ents who play the game with their kids can do­nate money to char­i­ties through the game af­ter each com­pleted stage, when users are given the chance to do­nate to var­i­ous causes.

Since the games are free, the non-profit seeks other fundrais­ing av­enues.

“We have low pur­chas­ing power in Ukraine, which is the num­ber one bar­rier. While reg­u­lar gamers can and are will­ing to pay for games, kids can­not. And par­ents are not yet used to buy­ing mo­bile games for kids. They would rather spend Hr 50-100 on a reg­u­lar book in a book store,” Tabachyn said.

For this rea­son Nravo also plans to sell phys­i­cal games and ac­tiv­i­ties. The first prod­uct is a col­or­ing book. It in­cludes “Who’s in the Moun­tains?” game char­ac­ters and can be or­dered from Nravo for Hr 150 or at on­line book stores and at box stores in Lviv.

Apart from the three kids’ games, Nravo has de­vel­oped 19 games since 2010, when the com­pany was founded. Over 20 mil­lion gamers world­wide now play the com­pany’s range of games, form­ing the com­pany’s main rev­enue source.

Anna Kosaryeva, a mar­ket­ing spe­cial­ist from Lviv’s IT school and a mother of two, says her kids don’t go any­where with­out their iPads and Nravo’s games are their fa­vorite ones. Kosaryeva said she was ready to pay sev­eral dol­lars for a game that could en­ter­tain and ed­u­cate her chil­dren si­mul­ta­ne­ously.

“What I like about Nravo is that their games have off­line analogs, so that kids are not al­ways us­ing their gad­gets,” Kosaryeva said. “[But] when they are sick or I need to oc­cupy their at­ten­tion, Nravo’s games are a good so­lu­tion for me, be­cause I know that they are great en­ter­tain­ers.”

A boy learns how to play “Vsyaka Muzyaka,” a karaoke game based on Ukrainian folk songs, at an event in Lviv that brings to­gether moth­ers and their chil­dren for in­ter­ac­tive ac­tiv­i­ties on May 30. (Cour­tesy)

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