What should Ukraine do to im­prove its e-com­merce mar­ket?

Kyiv Post - - Opinion - WITH DENYS KRASNIKOV [email protected]

El­iz­a­beth Poloz 17, con­sul­tant "Peo­ple in Ukraine should spend more money to pro­mote prod­ucts they make. Ad­ver­tis­ing is im­por­tant. There are lots of dif­fer­ent on­line stores here, but they re­main un­known."

Iryna Cha­ban 29, man­ager "Ukrainian com­pa­nies should bring their cus­tomer sup­port to a new level. Some­times clients are lost due to rude couri­ers or call cen­ter em­ploy­ees."

Alla Yer­mak 34, sales man­ager "Peo­ple should be more fi­nan­cially se­cure in Ukraine. They must be con­fi­dent in their fu­ture to make any kind of pur­chases, in­clud­ing ones via the in­ter­net. If peo­ple feel fi­nan­cially in­se­cure, it does not mat­ter what kind of ad­ver­tis­ing is used on them – they won’t be able to af­ford any­thing."

Ana­toly Avdeev 33, en­tre­pre­neur "It is nec­es­sary to sim­plify pay­ment pro­cesses, so that clients can eas­ily pay through on­line stores. I want to pay without get­ting a card from my wal­let. I can’t do it in Ukraine. Yet."

Igor Stol­nit­sky 38, tech en­tre­pre­neur "It's nec­es­sary for Ukraine to make its peo­ple more wealthy, so that they can af­ford to buy more. For ex­am­ple, when pen­sion­ers got a bit big­ger pen­sions, it did res­onate in the e-com­merce. Wealthy peo­ple – all we need."

An­drii Kalash­nyk 29, mar­ket­ing spe­cial­ist "The e-com­merce mar­ket is grow­ing and Ukraine just need to con­tinue main­tain­ing the same spirit and work to­wards au­tomat­ing all the pro­cesses and us­ing big data. Gen­er­ally, e-com­merce is do­ing well here, be­cause ev­ery­thing in this field is lib­eral and free in Ukraine."

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