What should Ukraine do to improve its e-commerce market?
Elizabeth Poloz 17, consultant "People in Ukraine should spend more money to promote products they make. Advertising is important. There are lots of different online stores here, but they remain unknown."
Iryna Chaban 29, manager "Ukrainian companies should bring their customer support to a new level. Sometimes clients are lost due to rude couriers or call center employees."
Alla Yermak 34, sales manager "People should be more financially secure in Ukraine. They must be confident in their future to make any kind of purchases, including ones via the internet. If people feel financially insecure, it does not matter what kind of advertising is used on them – they won’t be able to afford anything."
Anatoly Avdeev 33, entrepreneur "It is necessary to simplify payment processes, so that clients can easily pay through online stores. I want to pay without getting a card from my wallet. I can’t do it in Ukraine. Yet."
Igor Stolnitsky 38, tech entrepreneur "It's necessary for Ukraine to make its people more wealthy, so that they can afford to buy more. For example, when pensioners got a bit bigger pensions, it did resonate in the e-commerce. Wealthy people – all we need."
Andrii Kalashnyk 29, marketing specialist "The e-commerce market is growing and Ukraine just need to continue maintaining the same spirit and work towards automating all the processes and using big data. Generally, e-commerce is doing well here, because everything in this field is liberal and free in Ukraine."