5 great rea­sons to cel­e­brate bet­ter im­age of na­tion in 2018

Kyiv Post - - Lifestyle - WITH DARIA SHULZHENKO [email protected]

Ukraine's im­age was boosted in sev­eral ways in 2018. Here's five that made a dif­fer­ence:

Cre­ativ­ity, jour­nal­ism Cannes Lions Award

Kyiv-based Banda Agency and de­sign stu­dio Republique won the Bronze Lion Award, a first for Ukraine, in the de­sign cat­e­gory at the Cannes Lions In­ter­na­tional Creative Fes­ti­val in June. For Euro­vi­sion 2017 brand­ing, Banda and Republique cre­ated the slo­gan “Cel­e­brate Di­ver­sity, as well as a logo that de­picts cir­cles with dif­fer­ent pat­terns bound to­gether as a tra­di­tional Ukrainian neck­lace. Prior to the Bronze Lion Award, the Banda Agency and Republique re­ceived a Grand Prix in com­mu­ni­ca­tion de­sign at the Ger­man Red Dot Awards for their Euro­vi­sion brand­ing.

Red Dot Award

Banda Agency also came up with the “Ukraine Now” cam­paign, re­warded with the Red Dot Award in the cat­e­gory of cor­po­rate de­sign in Au­gust. Cre­ated at the re­quest of Ukraine's gov­ern­ment, “Ukraine Now” aimed to im­prove an im­age too of­ten as­so­ci­ated with cor­rup­tion or rev­o­lu­tion. The ad­ver­tis­ing cam­paign is car­ried out on video ads and bill­boards.

In­ter­na­tional Press Free­dom Award

Anas­tasiya Stanko, a jour­nal­ist and a co-founder of Hro­madske news or­ga­ni­za­tion, be­came the first Ukrainian jour­nal­ist awarded with the 2018 In­ter­na­tional Press Free­dom Award. Given by the U.S.-based Com­mit­tee to Pro­tect Jour­nal­ists, the an­nual award hon­ors coura­geous jour­nal­ists for pro­tect­ing press free­dom. Stanko re­ceived the 2018 In­ter­na­tional Press Free­dom Award in New York on Nov. 20.

Mu­sic videos

Ukraine be­came pop­u­lar for mu­sic videos. U.S. pop singer Mi­ley Cyrus, Bri­tish rock band Bring Me The Hori­zon, hiphop duo Twenty One Pi­lots and other in­ter­na­tional mu­si­cians filmed their mu­sic videos in Kyiv dur­ing 2018.

Bri­tish pop singer Calum Scott re­leased his mu­sic video, filmed in Kyiv, for the song “You Are The Rea­son” in early Jan­uary.

For the mu­sic video “Noth­ing Breaks Like a Heart,” by Mi­ley Cyrus and Mark Ron­son, Kyiv`s Darnyt­skyi Bridge was closed at the end of Oc­to­ber for shoot­ing. The mu­sic video was re­leased on Nov. 30 and cur­rently has over 24 mil­lion views. Ukraine`s cap­i­tal also wel­comed Twenty-One Pi­lots, who shot a mu­sic video for their hit “Nico And The Nin­ers,” as well as Bring Me The Hori­zon, who filmed here for the song “Mantra.” Korean band NCT U, Bri­tish singer Jor­jia Smith, a rap­per from Bel­gium Damso and U.S. hiphop singer Oliver Tree are among mu­si­cians who also shot their mu­sic videos in Kyiv this year.

Fash­ion

Madonna, Emily Rata­jkowski and Halle Berry are among celebri­ties wore Ukrainian fash­ion brands in 2018. Madonna wore hats by Ukrainian de­signer Rus­lan Ba­gin­skiy dur­ing the pho­to­shoot for the cover pic­ture of Au­gust Vogue Italia fash­ion mag­a­zine. Madonna also posted a pic­ture of her wear­ing Ba­gin­skiy`s hat on her In­sta­gram ac­count. The U. S. ac­tress Dakota John­son chose a white silk dress by Ukrainian brand Bevza for the Mar­rakech Film Fes­ti­val on Dec. 3, 2018. Rata­jkowski, the U.S. ac­tress, was spot­ted wear­ing a dark-ink navy dress by Bevza in Septem­ber. Smer­i­can ac­tresses Halle Berry and San­dra Bul­lock chose dresses by Ukrainian de­signer Elena Reva. Halle Berry wore a dress by Elena Reva for the red car­pet of Icon Mann Pre-Os­car Din­ner in Fe­bru­ary. Apart from that, U.S. hip-hop singer Cardi B wore an eco-fur coat by Ukrainian brand WeAn­naBe in De­cem­ber.

Movies

Ukrainian film­mak­ers con­tin­ued win­ning pres­ti­gious awards this year. Sergei Loznitsa, a Be­larus-born

Ukrainian di­rec­tor, was awarded as the best di­rec­tor at the Cannes film fes­ti­val`s Un Cer­tain Re­gard con­test for his war drama “Don­bas” re­leased in May. Loznitsa`s “Don­bas” shows events that hap­pened dur­ing Rus­sia's oc­cu­pa­tion of eastern Ukraine in 2014 and 2015.

“Break­ing Point: The War For Democ­racy In Ukraine,” by Ukrainian di­rec­tor Oles Sanin, got to 2019 Acad­emy Awards long list in the best doc­u­men­tary fea­ture cat­e­gory. The doc­u­men­tary cov­ers Rus­sia's war and the EuroMaidan Rev­o­lu­tion that ousted Pes­i­dent Vik­tor Yanukovych in 2014

Sport

The Cham­pi­ons League gave Kyiv a chance to show off as a host for sev­eral thou­sand foot­bal fans from all over the world in May. The fi­nal fi­nal match be­tween Real Madrid and Liver­pool took place in Olympic Sta­dium on May 26.

Ukrainian ju­doka Daria Belo­did won the gold medal at the Judo World Cham­pi­onship held in Baku in Septem­ber, be­com­ing an­other vic­tory for Ukraine`s im­age. The 17-year-old Belo­did also be­come the youngest world judo cham­pion. Apart from that, Ukrainian ten­nis player Elina Svi­tolina won the 2018 WTA fi­nals held in Sin­ga­pore in Oc­to­ber. ■

The cor­po­rate iden­tity ex­am­ple with a motto "Ukraine Now" pic­tured on a wall. “Ukraine Now” is Ukraine`s na­tional brand de­sign cre­ated by Kyiv-based creative agency Banda. (Banda Agency)

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