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Kyiv Post - - Entertainm­ent Guide -

HER­ITAGE

It all started with a lit­tle startup of young en­tre­pre­neur Ralph Lau­ren in 1967, and evolved into an in­ter­na­tional fash­ion em­pire. When the de­signer chose polo as his brand’s sym­bol, his tar­gets were the wealthy fans of the sport of polo. It was a good choice: after 50 years his shirts are still per­ceived as syn­ony­mous with suc­cess and well-be­ing.

A POLO PLAYER ON HORSE­BACK HOLD­ING A MAL­LET PRE­PAR­ING TO STRIKE A BALL:

IT’S BE­CAUSE OF THIS ICONIC LOGO, SEWN ON SHIRTS, SWEATERS AND HOOD­IES, THAT THOSE WHO WEAR POLO RALPH LAU­REN GAR­MENTS REC­OG­NIZE EACH OTHER IN THE CROWD. THEY ARE UNITED BY THE SAME VAL­UES OF QUAL­ITY, EL­E­GANCE AND EASE, KEY EL­E­MENTS OF AMER­I­CAN STYLE. NOW WE CAN JOIN THE CLUB:

DENIM

Denim is the key to Amer­i­can style, and Ralph Lau­ren works a lot with jeans ma­te­ri­als. As the vin­tage denim trend is back, we can fi­nally start to wear a to­tal look again: like a pair of old-school blue jeans with match­ing denim jacket and brown cow­boy boots, as Mr. Lau­ren him­self likes.

TWO POLO RALPH LAU­REN STORES HAVE OPENED IN KYIV. POLO SHIRT

“We owe it to those vi­brant polo shirts that our school and uni­ver­sity uni­forms were non deadly bor­ing,” Amer­i­cans often say. To­day this iconic shirt still em­bod­ies the so-called Preppy style, and can be paired with lit­er­ally any­thing. For ex­am­ple, with the clas­sic blazer – as worn by Ralph Lau­ren him­self.

BLAZER

The dou­ble-breasted jacket has be­come Polo Ralph Lau­ren’s iconic state­ment piece. It can be worn gen­der­less, by men and women or kids alike, as the de­signer him­self and his fam­ily does. Gold-but­toned, satin-lapelled or just a plain navy one: it gives space to the imag­i­na­tion and can be paired with ba­sic jeans, a dress, or a knit­ted sweater, cre­at­ing a per­fect out­fit for any con­text.

POLO BEAR

Apart from the polo player, the teddy bear is an­other sym­bol of the brand. It started to ap­pear as a print on the clothes be­cause of Jerry Lau­ren’s col­lec­tion of Steiff toys. The em­ploy­ees gifted both Ralph and his brother Jerry looka­like ted­dies for their birth­days in the 1990, and next year Steiff re­leased a lim­ited edi­tion col­lec­tion of teddy bears wear­ing Polo Ralph Lau­ren. The toys, nick­named Preppy Bear by the clients, sold out in one week­end!

AMER­I­CANA

Ef­fort­less el­e­gance and the abil­ity to add a sporty el­e­ment to busi­ness-style cloth­ing are still in the core of Polo Ralph Lau­ren’s vi­sion. The de­signer also pays homage to his coun­try, his ma­jor source of in­spi­ra­tion, by us­ing the im­age of Amer­i­can flag on sweaters, denim jack­ets and hood­ies.

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