BROTHERS IN ARMS

VOGUE UA - - ENGLISH SUMMARY -

For the Vogue UA art issue, photographer and stylist Nikita Sereda shot a story featuring his own brother, artist Taras Sereda. Vorokhta, a village in Ivano-frankovsk oblast, was chosen as the location and source of inspiration.

The Sereda brothers burst into Kiev’s social scene in 2015: back then the two mysterious brothers and their signature style, Bohemia meeting bad boy casual, were the talk of a party at the Asthik store. Two weeks later, the capital’s fashion crowd had heard it all about Saltovka (their home neighborhood in Kharkov), Taras’ mishaps with the US visa, Nikita’s experience in acting, and the “Bros before hoes’ tattoo they shared.

Now they are known way beyond Kiev, having lived and worked in Paris, Berlin and Barcelona. This spring, with Paris Fashion Week in full swing, Taras, who’s been experimenting with fine art, has had his third show in the French capital. Nikita worked as a stylist for Anton Belinskiy and Frolov before taking up photography. The brothers have been featured in American Vogue, i-d, 032c, and walked for Berluti and Vivienne Westwood.

One of the first to notice Taras’s talent was American art curator Diego Cortez, who had played an instrumental part in making Jean-michel Basquiat one of the most expensive artists of our time. “What makes Taras’s works unique is how easily, and beautifully, he combines art and fashion. I am normally quite skeptical about fashion penetrating the art world, but Taras’s pieces are special.”

The brothers have recently discovered Western Ukraine with its Hutsul culture, energy and traditions. That was the beginning of a new era in their lives, an inspiration behind the photoshoot for this Vogue UA issue, featuring Taras as a model and Nikita as a photographer, stylist and director. It took place in the woods near the Prut River and at a regional history museum in Vorokhta. Their usual fashion crowd of friends from Kiev now includes Vasyl Hutsul, an old man from Zakarpatye, and kids from the local school. The brothers want to have a joint exhibition as a tribute to Vorokhta and people living in it.

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