MEET THE STAFF
IT’S A TOUGH JOB, BUT SOMEONE HAS TO DO IT
It’s a tough job, but somebody’s got to do it.
DESPITE WORKING TOGETHER, the staff of Petersen’s 4-Wheel & Off-Road doesn’t all work in the same office or even live in the same state. Ultimate Adventure is a boatload of work to line up and execute, but once we get through check-in and the time comes for that first drivers meeting, most of the hard work and preparation is done. All that’s left to do is reunite with old friends and have an awesome week exploring and wheeling. It’s also an opportunity for us to actually get our rigs out on the trail instead of carrying a camera or sitting behind a desk writing stories and dialing in for conference calls. That’s what motivated us 19 years ago to skip town and go on the first Ultimate Adventure. While the UA has evolved, the motive remains the same.