FCA FILES SUIT TO BLOCK ROXOR
In this space in August we told you about Mahindra’s Roxor UTV coming to the U.S. market. Turns out that Fiat Chrysler Automobiles (FCA) isn’t too happy about that and has filed a trade complaint to prevent the Indian manufacturer from importing the CJ lookalike. According to Automotive News, the complaint says the Roxor “infringes key characteristics of Jeep’s signature trade dress, namely the ‘boxy body shape with flatappearing vertical sides and rear body ending at about the same height as the hood.’”
FCA also claimed the Roxor “threatens it with substantial injury,” says AN, as the low-priced UTV—manufactured in India and then assembled in Detroit—could harm Jeep sales. Fiat Chrysler’s complaint pointed to Mahindra’s “substantial foreign manufacturing capacity combined with its demonstrated intention to penetrate the United States market and harm FCA’s goodwill and business,” says AN.