4 Wheel & Off Road - - DRIVELINES -

In this space in Au­gust we told you about Mahin­dra’s Roxor UTV com­ing to the U.S. mar­ket. Turns out that Fiat Chrysler Au­to­mo­biles (FCA) isn’t too happy about that and has filed a trade com­plaint to pre­vent the In­dian man­u­fac­turer from im­port­ing the CJ looka­like. Ac­cord­ing to Au­to­mo­tive News, the com­plaint says the Roxor “in­fringes key char­ac­ter­is­tics of Jeep’s sig­na­ture trade dress, namely the ‘boxy body shape with flat­ap­pear­ing ver­ti­cal sides and rear body end­ing at about the same height as the hood.’”

FCA also claimed the Roxor “threat­ens it with sub­stan­tial in­jury,” says AN, as the low-priced UTV—man­u­fac­tured in In­dia and then as­sem­bled in Detroit—could harm Jeep sales. Fiat Chrysler’s com­plaint pointed to Mahin­dra’s “sub­stan­tial for­eign man­u­fac­tur­ing ca­pac­ity com­bined with its demon­strated in­ten­tion to pen­e­trate the United States mar­ket and harm FCA’s good­will and busi­ness,” says AN.

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