THE FOUR-LET­TER WORD Change agents BACK OF­FICE, TOP OF MIND

P.20 Man­ag­ing your own risk will help pro­tect your clients against fi­nan­cial un­cer­tain­ties Ac­count­ing’s lead­ers iden­tify the pro­fes­sion’s big­gest chal­lenges More firms are po­si­tion­ing pay­roll as a valu­able ad­di­tional ser­vice of­fer­ing

Accounting Today - - Front Page - By Daniel Hood See CHANGE on 41

Staffing, suc­ces­sion plan­ning, tax re­form, cy­ber­se­cu­rity, merger ma­nia, com­modi­ti­za­tion of core ser­vices, the de­mand for more CPAS, and the search for rel­e­vance — as im­por­tant as all these is­sues are to ac­coun­tants, they pale in com­par­i­son to two over­ar­ch­ing con­cerns in the minds of the pro­fes­sion’s lead­ers: the im­pact of new tech­nolo­gies, and ac­count­ing’s abil­ity to adapt to the rapid pace of change.

In a re­cent Ac­count­ing To­day sur­vey of a wide range of prac­ti­tion­ers, firm lead­ers, as­so­ci­a­tion heads, reg­u­la­tors, con­sul­tants and other thought lead­ers,

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