Accounting Today - - Spotlight -

Join­ing re­spon­sive­ness as a key qual­ity in an ac­coun­tant was clar­ity; as many of the small-busi­ness lead­ers noted, they’re not ac­coun­tants, and of­ten don’t un­der­stand — or want to un­der­stand — ac­count­ing. “A CPA needs to un­der­stand that of­fice man­agers are not CPAS,” said a re­spon­dent from an ar­chi­tec­ture firm. “It’s im­por­tant to ex­plain things so we can un­der­stand you. I love that our CPA is only an email or phone call away for any ques­tions I have, big or small!”

Fi­nally, two vo­cal groups ex­pressed less than flat­ter­ing opin­ions about dif­fer­ent as­pects of the pro­fes­sion. The milder of the two was con­cerned with what ac­coun­tants charge; what­ever that might be, they felt, it was too much. “Be fair with pric­ing,” com­plained a buyer and seller of key fobs, echo­ing a sen­ti­ment ex­pressed by many. “You are not worth more than $40 per hour.”

A smaller group opined that what they needed most from their ac­coun­tant was hon­esty — or worse yet, that they didn’t trust ac­coun­tants at all, hav­ing en­coun­tered dis­hon­esty in the pro­fes­sion be­fore. “Be hon­est and straight­for­ward,” de­manded one re­spon­dent who pro­vides sup­plies to min­istries. “No lies.”


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