Ying Sa expanded her one-woman operation into a local firm leader in serving the underserved P.22
accountingtoday.com | Vol. 33 I No. 1 I January 2019 Many accountants devote significant time to building a pipeline of prospects, but for Ying Sa, clients have always found her, helping her build and shape the accounting firm she founded, Des Moines, Iowa-based Community CPA.
The firm’s strategy and values were informed by these clients, local residents who sought out her services before she even had offices, a diverse population of immigrants and business owners who needed help understanding IRS communications or local regulations. Community CPA was created as an inclusive refuge for clients ranging from those who don’t speak English to native Iowans, whose loyal business through the years fueled the firm’s growth and current expansion throughout the Midwest.
Back before Sa established the firm, clients found her in unusual places through the years, from the mall where she once operated a jewelry kiosk, to the university where she served as chief financial officer for an extension program — and often by accident.