COM­MU­NITY PIL­LAR

Ying Sa ex­panded her one-woman op­er­a­tion into a lo­cal firm leader in serv­ing the un­der­served P.22

Accounting Today - - Front Page - By Danielle Lee See COM­MU­NITY on 26

ac­count­ing­to­day.com | Vol. 33 I No. 1 I Jan­uary 2019 Many ac­coun­tants de­vote sig­nif­i­cant time to build­ing a pipe­line of prospects, but for Ying Sa, clients have al­ways found her, help­ing her build and shape the ac­count­ing firm she founded, Des Moines, Iowa-based Com­mu­nity CPA.

The firm’s strat­egy and val­ues were in­formed by these clients, lo­cal res­i­dents who sought out her ser­vices be­fore she even had of­fices, a di­verse pop­u­la­tion of im­mi­grants and busi­ness own­ers who needed help un­der­stand­ing IRS com­mu­ni­ca­tions or lo­cal reg­u­la­tions. Com­mu­nity CPA was cre­ated as an in­clu­sive refuge for clients rang­ing from those who don’t speak English to na­tive Iowans, whose loyal busi­ness through the years fu­eled the firm’s growth and cur­rent ex­pan­sion through­out the Mid­west.

Back be­fore Sa es­tab­lished the firm, clients found her in un­usual places through the years, from the mall where she once op­er­ated a jew­elry kiosk, to the univer­sity where she served as chief fi­nan­cial of­fi­cer for an ex­ten­sion pro­gram — and of­ten by ac­ci­dent.

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