King spurs news sub­scrip­tion drive

Albany Times Union (Sunday) - - NEWS -

A Maine news­pa­per that hor­ri­fied au­thor Stephen King by drop­ping its lo­cal book re­view cov­er­age used his com­plaint to boost dig­i­tal sub­scrip­tions.

King, who lives in Ban­gor, com­plained Fri­day about the Port­land Press Her­ald’s de­ci­sion to stop pub­lish­ing free­lance writ­ten re­views of books about Maine or writ­ten by Maine au­thors and urged his 5.1 mil­lion Twit­ter fol­low­ers to retweet his mes­sage.

The paper re­sponded by promis­ing to re­in­state the lo­cal book re­views if 100 of King’s fol­low­ers pur­chased dig­i­tal sub­scrip­tions to the news­pa­per. It reached that goal late Satur­day morn­ing.

In a tweet an­nounc­ing the sub­scrip­tions, the news­pa­per said, “You all are the best read­ers any­where. Sin­cerely,” and “We love you Maine. We love you jour­nal­ists. We love you news­pa­pers.”

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