For small businesses, online tools are key to survival
As we brace for winter and climbing COVID -19 rates, New York's small businesses are forced to adapt to stay afloat, support their employees, and ensure the safety of their customers.
But the resiliency of many small businesses has been a bright spot as they adjust operations by embracing digital platforms. According to a UPS survey, 41 percent of small businesses changed course, with 65 percent doing more business online. And another report finds that 73 percent of entrepreneurs believe consumers will be less likely to visit brick-and-mortar stores in the future, underscoring the long-term effects of the pandemic.
My business, MW Neighborhoods, a design shop selling upstate New York and Capital Region-themed prints, clothing, and other merchandise, generally does well during the spring and summer months, offering wares at outdoor markets. But this year was different. Countless events were canceled, hours cut back, and the markets that continued as planned weren't frequented by the usual crowds.
Fortunately, our online store has seen increased traffic. In fact, online sales have doubled compared with the same period in 2019. An interesting consequence of the pandemic has been the sudden influx of New York City residents to regions north, leading to an increase in sales of upstate-branded products.
I am thankful we have digital platforms such as Etsy, Instagram, and Google to provide affordable services to keep business humming during this difficult year — from connecting with suppliers to communicating with customers.
As the pandemic continues and elected leaders consider measures to support small business now and throughout the Empire State's recovery, they must take a smart approach and promote access to online services, not restrict it.
Encouraging, though, New York City Comptroller Scott Stringer proposed piloting a New York City Small Business Services Tech Corps to work directly with business owners to design websites, purchase business software, and set up payroll, sales, and inventory tools. Gov. Andrew Cuomo has also launched Empire State Digital.
These approaches are a refreshing departure from the anti-tech talking points coming out of Washington. Policymakers must prioritize bridging the digital divide by guaranteeing equal access to digital tools and reliable internet connectivity. By doing so, lawmakers will shape a bright future for local communities, lasting well beyond the pandemic.