Facebook watched as Trump ignited hate
Report: Tech giant exempted him from enforcement policy
The reports of hateful and violent posts on Facebook started pouring in on the night of May 28 last year, soon after then-president Donald Trump sent a warning on social media that looters in Minneapolis would be shot.
It had been three days since Minneapolis police officer Derek Chauvin kneeled on the neck of George Floyd until the 46-year-old Black man lost consciousness. A video taken by a bystander had been viewed millions of times online. Protests had taken over Minnesota’s largest city and would soon spread across America.
But it wasn’t until after Trump posted about Floyd’s death that the reports of violence and hate speech increased “rapidly” on Facebook, an internal company analysis of the ex-president’s social media post reveals.
“These THUGS are dishonoring the memory of George Floyd and I won’t let that happen,” Trump wrote at 9:53 a.m. on May 28 from his Twitter and Facebook accounts. “Any difficulty and we will assume control but, when the looting starts the shooting starts!”
The former president has since been suspended from both Twitter and Facebook.
Leaked Facebook documents provide a first-hand look at how Trump’s social media posts ignited more anger in a deeply divided country that was eventually lit “on fire” with reports of hate speech and violence across the platform. Facebook’s internal, automated controls predicted with almost 90 percent certainty that Trump’s message broke the tech company’s rules against inciting violence.
Yet, the tech giant didn’t take any action on Trump’s message.
Offline, the next day, protests engulfed nearly every U.S. city, big and small.
“When people look back at the role Facebook played, they won’t say Facebook caused it, but Facebook was certainly the megaphone,” said Lanier Holt, a communications professor at Ohio State University. “I don’t think there’s any way they can get out of saying that they exacerbated the situation.”
Social media rival Twitter, meanwhile, responded quickly by covering Trump’s tweet with a
warning and prohibiting users from sharing it.
Facebook’s internal discussions were revealed in disclosures made to the Securities and Exchange Commission and provided to Congress in redacted form by former Facebook employee-turned-whistleblower Frances Haugen’s legal counsel. The redacted versions received by Congress were obtained by a consortium of news organizations, including The Associated Press.
The Wall Street Journal previously reported that Trump was exempted from some or all of the company’s normal enforcement policies.
Hate speech and violence reports had been mostly limited to the Minneapolis
region after Floyd’s death, the documents reveal.
“However, after Trump’s post on May 28, situations really escalated across the country,” according to the memo, published on June 5 of last year.
The internal analysis shows a five-fold increase in violence reports on Facebook, while complaints of hate speech tripled in the days following Trump’s post. Reports of false news on the platform doubled. Reshares of Trump’s message generated a “substantial amount of hateful and violent comments,” many of which Facebook worked to remove.
By June 2, “we can see clearly that the entire
country was basically ‘on fire,’” a Facebook employee wrote of the increase in hate speech and violence reports in the June 5 memo.
Facebook says it’s impossible to separate how many of the hate speech reports were driven by Trump’s post or the controversy over Floyd’s death.
“This spike in user reports resulted from a critical moment in history for the racial justice movement — not from a single Donald Trump post about it,“a Facebook spokesperson said in a statement. “Facebook often reflects what’s happening in society and the only way to prevent spikes in user reports during these moments is to not allow them to be discussed on our platform at all, which is something we would never do.”
But the internal findings also raise questions about public statements Facebook CEO Mark Zuckerberg made last year as he defended his decision to leave Trump’s post untouched.
On May 29, for example, Zuckerberg said the company looked closely to see if Trump’s words broke any of its policies and concluded that they did not. Zuckerberg also said he left the post up because it warned people of Trump’s plan to deploy troops.
“I know many people are upset that we’ve left the President’s posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies,” Zuckerberg wrote on his Facebook account the night of May 29, as protests erupted around the country.
Yet, Facebook’s own automated enforcement controls determined the post likely did break the rules.
A Facebook spokesperson said that its internal controls do not always correctly predict when a post has violated rules and that human review, which was done in the case of Trump’s post, is more accurate.
But Trump continued to use his Facebook account to fire up his supporters throughout much of the remainder of his presidency.
It wasn’t until after the Capitol riot that Facebook pulled him off the platform in January, announcing his account would be suspended until at least 2023.