Feast will wallop wallets
Prices are rising, from turkey to cranberry sauce
Thanksgiving 2021 is shaping up to be the most expensive meal in the history of the holiday.
Caroline Hoffman is already stashing canned pumpkin in the kitchen of her Chicago apartment when she finds some for under a dollar. She recently spent almost $2 more for the vanilla she’ll need to bake pumpkin bread and other desserts for the various Friendsgiving celebrations she’s been invited to.matthew Mcclure paid 20% more this month than he did last year for the 25 pasture-raised turkeys he plans to roast at the Hive, the Bentonville, Arkansas, restaurant where he is the executive chef. And Norman Brown, director of sweet-potato sales for Wada Farms in Raleigh, North Carolina, is paying truckers nearly twice as much as usual to haul the crop to other parts of the country.
“I never seen anything like it, and I’ve been running sweet potatoes for 38 or 39 years,” Brown said. “I don’t know what the answer is, but in the end it’s all going to get passed on to the consumer.”
Nearly every component of the traditional American Thanksgiving dinner, from the disposable aluminum turkey roasting pan to the coffee and pie, will cost more this year, according to agricultural economists, farmers and grocery executives. Major food companies like Nestlé and Procter & Gamble have already warned consumers to brace for more price increases.
There is no single culprit. The nation’s food supply has been battered by a knotted supply chain, high transportation expenses, labor shortages, trade policies and bad weather. Inflation is at play, too. In September, the Consumer Price Index for food was up 4.6% from a year ago. Prices for meat, poultry, fish and eggs jumped drastically, by 10.5%.
Weeks before the holiday feast, home cooks have started shopping, hoping to get ahead of shortages and price creep. “I picture a perfect storm of increased demand and lack of supply,” said Matt Lardie, a food writer in Durham, North Carolina, who has already laid out his Thanksgiving game