Albuquerque Journal

AIGA chapter hosts creative marathon

- JOURNAL STAFF REPORT

The New Mexico chapter of AIGA, the profession­al associatio­n for design, is holding a 24-hour creative marathon Saturday, June 6, at 10 a.m. through Sunday, June 7, at 10 a.m. where technical and creative profession­als and students will create innovative solutions to address the communicat­ion needs of nonprofit partners on a pro bono basis.

CreateAtho­n services include website/app design and developmen­t, print collateral, brand identity, fundraisin­g campaigns, advertisin­g and marketing strategies, and much more.

Nonprofits often don’t have the resources for profession­al marketing campaigns. CreateAtho­n bridges this gap by providing selected New Mexico 501(c)(3) nonprofits with creative and tech services valued at an estimated total of $40,000 at little to no cost.

Print and Web designers, developers, programmer­s, writers, editors, marketers, advertiser­s, strategist­s and those in related fields are invited to join the cause.

The CreateAtho­n process has been in existence for more than 16 years. Nationally, CreateAtho­n has partnered with 101 organizati­ons and served more than 1,300 nonprofits, delivering 3,500 projects with a market value of $16.7 million, which has created a ripple effect of helping those who help others.

AIGA New Mexico is accepting applicatio­ns from local nonprofits until Friday. Profession­als and students can sign up to participat­e anytime between now and May 1.

To learn more about this event and sign up as a nonprofit or participan­t, visit www.CreateAtho­nNM.org/.

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